Reading time 2 min

cmgIn 2006, former ELLE editors Katherine Power and Hillary Kerr disrupted the DNA of print fashion magazines with an exquisitely simple idea: Do it digitally. Bringing print magazine sensibilities to the online space, Power and Kerr co-founded Clique Media Group, which offers readers elevated and curated access to their core passions: fashion, beauty, home, and shopping. The launch of in 2006 granted readers access to all things style, celebrity and trend-related, and led to the introduction of sister sites and in 2013, along with the creation of the Clique Influencer Network (33 million followers and counting!).

What was the core problem that you needed to solve with monitoring?

Prior to Rigor we were using New Relic, Pingdom and Google Chrome Developer Tools to monitor site performance. We needed  a tool that provided a distinctive view and regular reporting to measure, globally, the mobile page load performance of our sites, along with their attendant set of 3rd-party advertising and tracking resources, against those of our main digital publishing competitors.

What are the benefits of employing Rigor’s monitoring service?

Rigor allows us to set up performance monitors easily & effectively, with regular reporting, allowing us to better understand the impact of each page resource on overall performance measurements. Rigor puts actionable site performance at the top of my inbox daily, and allows me to highlight opportunities to improve page performance to our developers in a straightforward, transparent and intuitive way.

We delivered a major site redesign in 2015, which included investments to improve site performance. Rigor gave us the tools to measure the gains in performance from the old platform to the new, and to highlight optimization opportunities along the way. With Rigor, we were able to demonstrate a 37% page load performance gain from our legacy site platform to our new site platform.  This measurement carried much greater weight and confidence than a before/after snapshot check from other tools, because it was measured every five minutes globally over a two week period.

With Rigor, we were able to demonstrate a 37% page load performance gain from our legacy site platform to our new site platform.

David Thomas, Chief Technology Officer, Clique Media Group

David D. ThomasChief Technology Officer, Clique Media Group

In short, Rigor enables us to track our progress toward our goal of being the fastest website in our competitive set.

Why would you recommend Rigor?

I recommend Rigor for teams like ours who want to measure and improve site performance continuously. Rigor’s tools help us stay on track toward our performance goals and  has given us a way to show our business stakeholders a distinctive view into how we measure up to competitors.  This allows, for example, our Sales team to tell a story to clients about our momentum and commitment to deliver the best experiences possible.

About David:

David D. Thomas has over 15 years of technology leadership experience at prominent Commerce and Media brands, including executive positions at Clique Media Group, Nasty Gal, Stella & Dot, IAC/InterActive Corp and XO Group.  Thomas has delivered a variety of scalable solutions across online media, commerce and social apps, from developing and hosting the Macy’s online bridal business, to rebuilding the original online events service into the cloud, to helping two Inc 500 innovators sustain rapid growth.  He began his career at Andersen Consulting (now Accenture) and holds MA and BA degrees from Stanford University. Connect with David on LinkedIn!

Suggested Case Studies

Trusted Media Brands

Trusted Media Brands, Inc. is a global media and direct marketing company that connects consumers around the world with products and services from trusted brands including: Reader’s Digest, Taste of Home, The Family Handyman, Birds & Blooms and

Read More

Liquid Web

Liquid Web is a privately held, managed web hosting company founded in 1997 with three wholly-owned data centers in Lansing (MI), in addition to locations in Scottsdale (AZ), Ann Arbor (MI), and Amsterdam (The Netherlands). As a leader in the profess

Read More

Dollar Tree

Dollar Tree is a national company with thousands of stores conveniently located in shopping centers and malls in all 48 contiguous states. Each store’s inventory of trusted national and regional brands carries a broad mix of merchandise —  inclu

Read More


The mission of SoulCycle is to bring Soul to the people. Their one-of-a-kind cycling instructors guide riders through an inspirational, meditative fitness experience that’s designed to benefit the body, mind, and soul. Rigor talked to SoulCycle

Read More