Purch is a digital publishing and marketplace platform that owns tech, shopping, lifestyle and SMB brands, including Tom’s Guide, Top Ten Reviews, ShopSavvy and Business.com.
The company generates more than $1billion in commerce transaction annually, and with more than 1,200 product categories, Purch is #1 for buying advice for more than 100 million people each month.
Chris McCooey, Vice President of Technology, manages a global team of engineers that are responsible for the front-end development and architecture across the Purch enterprise.
With the ever-increasing shift from desktop to mobile, and with Google’s announcement about their emphasis on performance of mobile pages, the performance of our mobile pages is now critical to our business.
Traffic on our mobile site is increasing and approaching around 50% of our total traffic. So while reworking our outdated templates, we set pretty aggressive performance benchmarks for our mobile sites.