Dollar Tree is a national company with thousands of stores conveniently located in shopping centers and malls in all 48 contiguous states. Each store’s inventory of trusted national and regional brands carries a broad mix of merchandise — including housewares, cleaning supplies, toys, gifts, and more all for $1 or less.
In 2014 Dollar Tree started using Rigor to gain insight into its end-user experience and learned best to take action to improve performance. Dollar Tree’s website has driven growth since that time. In fact, in 2016 Dollar Tree ranked #2 on the Top 100 Fastest Growing Retailers List. Of that elite group, Dollar Tree ranked #22 for web traffic year over year growth. We talked with the Vice President at Dollar Tree, Curtis Corl, to learn more about what makes Rigor stand out from its competition.