Deckers Brands is a global leader in designing, marketing, and distributing innovative footwear, apparel, and accessories for everyday casual lifestyles and high-performance activities. The company’s portfolio of brands includes UGG, Teva, and Sanuk, with products sold in more than 50 countries and territories in retail and online stores, including its own websites. Deckers has a 40-year history of building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally.
To deliver a positive digital experience, Deckers has leveraged a combination of Rigor’s synthetic monitoring and SOASTA’s real user monitoring (RUM) solutions. Combined, these solutions equip Deckers to make data-driven decisions.
According to Nichols Smotek, Digital Technology Manager, at Deckers Brands, his team was tasked with assessing their current performance, setting performance goals, and implementing actionable steps to achieve those goals.