The American Kennel Club (AKC) is a registry of purebred dog pedigrees in the United States. In addition to maintaining its pedigree registry, this kennel club also promotes and sanctions events for purebred dogs, including the Westminster Kennel Club Dog Show, an annual event which predates the official forming of the AKC, the National Dog Show, and the AKC National Championship sponsored by Royal Canin, formerly the AKC/Eukanuba National Championship.
Alla Gringaus, Director of User Experience (UX) / Creative Director, has long been a champion for Performance Optimization. We sat down with her to learn about how Rigor is helping AKC become best in breed.
I have been a champion of performance optimization for years, from the times when Time Inc. and AOL were sister-companies under Time Warner. Back then, AOL’s Patrick Meenan spearheaded Website Optimization and just launched Webpagetest.org. The idea for the fast web and the outcome of the improved page load was obvious; the passion around the speed – contagious. I brought into the vision a number of performance giants such as Andy King, Steve Souders, Ilya Grigorik, and Patrick Meenan. Then, years later, I met the guys from a fantastic startup called Zoompf, which was later acquired by Rigor. I recommend this software wherever I go for the obvious reasons – it works!
When I joined the American Kennel Club (AKC) a year and a half ago, we used performance tools that helped us monitor our domains and websites, downtimes, provided reporting, and alerted us to any other problems via email. What we couldn’t get out of them was more in-depth insights with built-in analytics to tackle specific problems over time, as trends, to capture patterns.
As a Lead of User Experience at AKC, I believe that performance goes hand-in-hand with how users perceive our service. Poor UX can give a negative impression of a brand’s credibility and reputation.
Our success or failure hinges on how the user-facing product is consumed and perceived. Even above the aesthetics, an in-depth understanding of website or mobile performance knowledge is of paramount importance. This is exactly why I chose Rigor, a super intelligent software that helps us tackle many performance issues and make our digital products better, faster, and more efficient.