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“How fast is a website?” While it’s a simple question on the surface, it can be challenging to answer. In the past, the answer would be based on the load time of a page, but over the years, we have evolved our approach to site speed to incorporate new metrics, alone or in combination with existing metrics. To build fast sites and stay competitive, it is critical for people passionate about performance to stay informed about new metrics and the methodology behind them. Today, when asking “how fast,” we need to look at more than load sp...

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First impressions matter, both for in-store and online shopping experiences. Because of this, you need to design your site to be aesthetically pleasing and to make a positive impact from the get-go, otherwise you’ll lose a large portion of your customers before they even start browsing your product pages. However, if you don’t also have an intuitive, easy-to-use layout, you’ll quickly lose your remaining customers. This post will cover several areas where these improvements can lead to big wins for your business. In an increasingly co...

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Web Perfectionist 101: Avoiding Redirects 2

Victoria Williams

As a continuation from part one of our redirect series, learn more about avoiding common redirect mistakes. https://rigor-2.wistia.com/medias/9zoq77902f?embedType=async&videoFoam=true&videoWidth=640 Are you interested in optimizing web performance using techniques like avoiding HTTP requests? Then you’ll love Rigor. We test your site for over 300 performance issues and make suggestions on how to improve your overall web performance. To get started book a kickoff call to start a Rigor Monitoring trial....

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