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Whether your ecommerce business is 100% online or you supplement with bricks and mortar, your website is a critical revenue driver. When your website isn't performing optimally, you risk not only your revenue but also your reputation as a trusted resource. It's a given that you're monitoring your site so it's up and running and that you're swiftly addressing issues when they arise. Additionally, teams are measuring and tracking key business metrics - conversion rates, cart abandonment rates, customer lifetime value, revenue by traffic source...

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It’s true that what might be considered the “most important” or “best” web performance metrics can vary by industry. For example, a media organization may be interested in tracking Time to Interactive because its site relies on third-party advertising for revenue, while an ecommerce business might want to dig deeper into First Meaningful Paint so it can ensure that customers can quickly take action to purchase an item. But there is some information that is universal for all websites - and everyone has to start somewhere, right?...

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“How fast is a website?” While it’s a simple question on the surface, it can be challenging to answer. In the past, the answer would be based on the load time of a page, but over the years, we have evolved our approach to site speed to incorporate new metrics, alone or in combination with existing metrics. To build fast sites and stay competitive, it is critical for people passionate about performance to stay informed about new metrics and the methodology behind them. Today, when asking “how fast,” we need to look at more than load sp...

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Web Performance Metrics You Should Be Tracking and Why

Victoria Williams

One common question we hear from Rigor users is, "What web performance metrics matter? Which ones should I pay attention to?" While there are some universal web performance metrics that almost everyone should track, the metrics that matter most to you could vary based on your industry or business goals. Metrics are not "one size fits all." Some metrics go by multiple names. This article will define and explain some common performance metrics, so you can understand what metrics make sense for your team. ...

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