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How to Boost Mobile Web Performance

Victoria Williams

The number of users who say that their primary device for accessing the Internet is a smartphone, tablet, or some other smart/mobile device is growing furiously every year. As such, you should pay careful attention to how your site works for those who are on the go. Performance is one of the biggest predictors in website success, so you need to ensure that your mobile offerings are in tip-top shape to maintain a competitive advantage in an already-crowded marketplace. What does mobile performance include? You could ask twenty people what...

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If you use any of the variants of the Systems Development Life Cycle (SDLC) to implement your IT system, it’s important to allocate time and resources to testing for performance and implementing optimization (even before your need it) so that you stay fast as time goes on. There’s no better time to do things right than at the beginning, so this article will cover why testing for performance and implementing optimization is so important and what you can do to meet these goals. What is SDLC and where does performance testing fit in? The Sys...

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Best Ways to Reduce Server Response Times

Victoria Williams

Server bottlenecks aren’t typically the cause of slow load times, but this doesn’t mean that your server response times have no impact. In fact, server load times can impede performance. This is why we recommend that you devote time to optimizing this area. How are you defining server response times? In short, server response time (SRT) is the amount of time it takes for the web browser to receive a response. The clock begins as soon as the web browser makes the request. According to Google’s PageSpeed Insights, your server respon...

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Best Practices for Optimizing Performance

Victoria Williams

Monitoring for issues and analyzing performance is great, but if your technology doesn’t help you prioritize and optimize content that is negatively impacting performance, you’re only halfway there. Get Your Ducks in a Row Step one involves mapping out and enforcing your internal performance best practices. With hundreds of front-end performance optimizations out there, the task of defining your best practices may seem daunting at first. Don’t worry, just start small: Ask a few questions – similar to the way you defined your busines...

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Yesterday, Amazon Web Services’ (AWS) S3 web-based storage service suffered a several-hours-long outage that led to half of the Internet melting down (with the other half Googling “what is s3”). While AWS isn’t as commonly-known as Amazon’s shopping site, its popularity became evident yesterday when the Internet became difficult for people to use--not only were sites unavailable, many services (like Slack and Trello) were affected and users of IoT devices were left sitting in the dark. What should you take away from the Great Ama...

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Sites like Expedia and Priceline (which are typically members of the OpenTravel Appliance and sometimes referred to as OTAs) are popular with consumers seeking budget-friendly travel arrangements. However, if you’re a hospitality and travel company, you’re probably best off getting customers to make reservations using your own website as often as possible. This post will cover some tips on how you can provide a great website experience to your customers so they choose your site over OTAs or competitors. Why It’s Important for Cu...

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A/B Critical: Executing Tests to Get Results

Victoria Williams

There’s a reason why your website exists: you want your visitors to purchase the products they see. But, how do you build a site that encourages and incentivizes your users to do this? How do you determine what on your site is working and what isn’t? The way to answer these questions? A/B testing. The goal of A/B testing is to offer you insight on your customers and what they want from your online experience. Not all of your tests will yield insight, and not all of the winning site features you’ve implemented will help when combined,...

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