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The internet seems like a relatively simple place to navigate, but if you knew everything that went into building and running the internet behind the scenes, you would realize the complexity of loading a simple web page. At its core, the internet is essentially a “network of networks”; users connect to these networks through an Internet Service Provider (ISP). ISPs connect to each other while also avoiding a connection hierarchy through Network Access Points (NAP). What we end up with is a giant network of interconnected networks that can m...

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Recently, Rigor conducted a test on a comScore top 10 sports media website to understand some of the causes of downtime and latency for a high trafficked publisher.The goal was to see whether the main sources of latency were internal resources or 3rd party resources and to better identify the role of ads and ad servers on page performance. What we found was pretty surprising. Here are some high level performance stats that we observed over the 2 week period: Average Page Size: 3.29 MB Average Response Time: 11 secon...

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Ad revenue on the web is growing exponentially year over year. In 2013, web ad revenues soared to $42.8 Billion, hitting a landmark high & surpassing broadcast television revenues for the first time. By 2016, online ad spend in the US will likely have doubled since 2011, eclipsing 67 billion dollars per year (13.7% compound annual growth). Below are some stats outlining some of the ways web ad revenues grew in 2014. Stats provided by wishpond, iab.net, and statista: Digital ad revenues surging to $23.1 Billion in the first half of 2014...

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Over the years the engineering team at Rigor Labs has sought to provide the public with an assortment of free tools to help users better understand and navigate the challenges around web performance and web optimization. Recently we finished a major redesign of Rigor Labs, so we feel this is a good time to reintroduce our free web performance tools. The first tool designed by Rigor Labs was Web Performance Grader. It allows users to test a specific URL on demand and quickly identify the key sources of la...

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At Rigor, we spend our days enabling organizations of all kinds to improve the performance and reliability of their websites and web applications. When we first started out, we focused primarily on eCommerce organizations. This made sense as the ROI model was easy to understand and pitch: Every 1/10 of a second shaved off their load time correlated to an increase in sales by 1%. A 1 second delay causes a 7% loss in conversions, 11% decline in page views and 16 % decrease in customer satisfaction The average online shopper e...

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When having discussions with clients and prospective clients in the marketplace the inevitable question comes up: Where does Rigor sit on the application performance management (APM) spectrum? There are many different ways that I can navigate to answer this, but it can be difficult to explain unless I fully understand the technology background of the person asking the question. When I first joined Rigor, I asked the same question and for a long time I was told that we were a "front-end monitoring solution." Now that was all well and g...

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At Rigor, we strive to constantly innovate our product and resolve bugs very efficiently. To do this we leverage an organization and project management system called Kanban. Since migrating from traditional sprint planning to Kanban, our dev team deploys new code every week. Some of our releases involve frontend product releases and some are made of mainly bug fixes and backend/infrastructure upgrades. Since the start of 2015, we've been especially vigilant at putting out new features. Below are some of the user-facing product updates rel...

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