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Early last week I took advantage of the opportunity to attend the Digital Publishing Summit (DigiPub). The event ran for two days in the pulsing heart of New York City, Times Square. Not only was this my first time spending more time than a passing stroll through the LED-emblazoned district, it was my first chance to learn from the experts about what publishers and content creators are actually worried about and what they are doing to fix it. I was delighted to find out that better understanding their users was core to many of the solutions...

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We are excited to introduce user experience monitoring for Rigor. User experience monitoring allows you to augment measuring the timing of browser events like page loads by measuring visual metrics about how the page is shown to a visitor. Specifically, Rigor now allows you to measure, alert, and trend on the Start Render time, Visually Complete time, and Speed Index for a web page. You can even download a collection of screenshots showing you exactly what a user would experience when viewing your site. Let's talk about these new metric...

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For many online shoppers, a company’s website is the only contact they have with a company. This experience shapes the user’s perception of a business and its products. For eCommerce companies where profit margins are slim, and competition is rife, website design is a critical factor in whether your visitors convert and you earn a sale. So how do you know if your site is meeting the needs and wants of your customers so that they get what they’re looking for and you finalize a sale? To get a baseline fo...

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First impressions matter, both for in-store and online shopping experiences. Because of this, you need to design your site to be aesthetically pleasing and to make a positive impact from the get-go, otherwise you’ll lose a large portion of your customers before they even start browsing your product pages. However, if you don’t also have an intuitive, easy-to-use layout, you’ll quickly lose your remaining customers. This post will cover several areas where these improvements can lead to big wins for your business. In an increasingly co...

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6 Digital Transformation Trends to Embrace in 2017

Melanie Crissey

Is your business undergoing a "digital transformation"? What does that mean to you? The 2016 State of Digital Transformation Report from Altimeter defines digital transformation as: The realignment of or investment in new technology, business models, and processes to drive value for customers and employees and more effectively compete in an ever-changing digital economy. CIO.com describes it as: The use of cloud, mobile, analytics and other emerging technologies to stimulate business growth....

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Balancing User Experience and Search Engine Optimization

Victoria Williams

Search engine optimization (SEO) has evolved greatly over the years. While you could once achieve high rankings on search pages by cramming specific keywords onto your site as many times as possible, modern algorithms are intended to “think” like a user. As such, there is now a mutually beneficial relationship, so to speak, between design that optimizes a user’s experience (UX) and search engine optimization. SEO determines where a site ranks among its peers on a search engine results page, while UX is defined by whether the user clicks a...

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Improve User Experience with Web Performance Data

Melanie Crissey

Web performance data can help us identify bottlenecks or issues within user flows. We can use this data to take action to improve a user flow to meet project success criteria or other key performance indicators (KPIs). In a previous post How to Write Tests to Monitor User Flows, we covered: A checklist of items to consider before building a test, including defining success criteria How to technically create a user flow test in a web performance platform What settings you should enable when running a user flow test In this post...

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