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First impressions matter, both for in-store and online shopping experiences. Because of this, you need to design your site to be aesthetically pleasing and to make a positive impact from the get-go, otherwise you’ll lose a large portion of your customers before they even start browsing your product pages. However, if you don’t also have an intuitive, easy-to-use layout, you’ll quickly lose your remaining customers. This post will cover several areas where these improvements can lead to big wins for your business. In an increasingly co...

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6 Digital Transformation Trends to Embrace in 2017

Melanie Crissey

Demystifying Digital Transformation Is your business undergoing a "digital transformation"? What does that mean to you? The 2016 State of Digital Transformation Report from Altimeter defines digital transformation as: The realignment of or investment in new technology, business models, and processes to drive value for customers and employees and more effectively compete in an ever-changing digital economy. CIO.com describes it as: The use of cloud, mobile, analytics and other emerging technologies to stimulate business growth. To me, di...

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Balancing User Experience and Search Engine Optimization

Victoria Williams

Search engine optimization (SEO) has evolved greatly over the years. While you could once achieve high rankings on search pages by cramming specific keywords onto your site as many times as possible, modern algorithms are intended to “think” like a user. As such, there is now a mutually beneficial relationship, so to speak, between design that optimizes a user’s experience (UX) and search engine optimization. SEO determines where a site ranks among its peers on a search engine results page, while UX is defined by whether the user clicks a...

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Improve User Experience with Web Performance Data

Melanie Crissey

Web performance data can help us identify bottlenecks or issues within user flows. We can use this data to take action to improve a user flow to meet project success criteria or other key performance indicators (KPIs). In a previous post How to Write Tests to Monitor User Flows, we covered: A checklist of items to consider before building a test, including defining success criteria How to technically create a user flow test in a web performance platform What settings you should enable when running a user flow test In this post...

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How to Write Tests to Monitor User Flows

Melanie Crissey

In this blog we'll cover how to write web performance tests to monitor the performance of user flows. User flow tests help us determine whether critical paths perform quickly and reliably. In a previous post Web Performance Monitoring for UX we covered: Why you should leverage performance monitoring for UX, How to identify key users flows, and How to define measurable performance goals Once you know what user flows you’d like to monitor and what performance goal you’d like to benchmark against, create a test for that user...

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Web Perfectionist 101: Lossy Conversion for GIFs

Jennifer Carlson

In this episode of Web Perfectionist 101, Rigor's Billy Hoffman deep dives Lossy Conversion for GIFs.  He focuses on BuzzFeed to identify changes for huge impact on user experience and web performance.  Learn quick fixes in this video guide.  Interested in improving your web performance optimizations? Try Rigor now....

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Web Performance Monitoring for UX

Melanie Crissey

Something’s changing. We’re seeing a shift from traditional availability monitoring to web performance monitoring for user experience. In the past we used data primarily to answer questions like, “Is our site up?” and “How fast is our server?” We’re still answering those questions, and we’re also encountering new questions like: “How long does it take for this page to render on mobile?” “Where is the bottleneck in our product search and checkout process?” “How can we leverage web performance data to create better...

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