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What does The Simpsons have to do with web performance? Stay with us - it’s not that much of a stretch. When you’re looking to build a culture of performance, you often need to find a common language so you can talk to the business teams about what matters most to them. You’ll typically want to find a way to make a connection between a performance metric (such as First Meaningful Paint) and a business metric (Conversion Rate). But sometimes you want to think a little outside the box. Making a pop culture connection is a fun wa...

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Big data is like the pollution of the information age. There is an overwhelming amount of it—who manages it, where is it being stored, who is translating it, and what does it all mean? Many larger organizations leverage teams of data scientists to manage, configure and analyze the data pulled into BI and dashboarding solutions like Datadog and Grafana in an effort to get a single view into their performance. And while such solutions deliver strong value for managing data across multip...

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Measuring and optimizing for user experience is the future of web performance. Existing metrics like DOM Content Loaded and Onload Time are giving way to user-centric metrics such as visual timings and user timings. But do they ‘paint’ the whole picture? The older metrics and methods provide some useful insight, but to better serve users on the modern web we have to start looking at page ‘interactivity’. Interactivity metrics can provide insight and uncover blind spots not...

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