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First impressions matter, both for in-store and online shopping experiences. Because of this, you need to design your site to be aesthetically pleasing and to make a positive impact from the get-go, otherwise you’ll lose a large portion of your customers before they even start browsing your product pages. However, if you don’t also have an intuitive, easy-to-use layout, you’ll quickly lose your remaining customers. This post will cover several areas where these improvements can lead to big wins for your business. In an increasingly co...

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Flipping Convention on Its Head

Victoria Williams

Let’s talk numbers: Did you know that the revenue impact from a 10% improvement in a company’s customer experience score can translate into more than $1 Billion? Here’s another surprising fact: By 2020, customer experience will overtake price and product as the key brand differentiator. What’s the main takeaway here? Gone are the days of winning business solely on price or name recognition. Users want it all, and they want it delivered fast. User experience is becoming a main driver of business and as such companies can no longer aff...

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Balancing User Experience and Search Engine Optimization

Victoria Williams

Search engine optimization (SEO) has evolved greatly over the years. While you could once achieve high rankings on search pages by cramming specific keywords onto your site as many times as possible, modern algorithms are intended to “think” like a user. As such, there is now a mutually beneficial relationship, so to speak, between design that optimizes a user’s experience (UX) and search engine optimization. SEO determines where a site ranks among its peers on a search engine results page, while UX is defined by whether the user clicks a...

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Why Web Performance Matters in eCommerce

Victoria Williams

Studies show that online shoppers are an inpatient lot: The average shopper expects your site to load in less than two seconds. If your site hasn’t loaded in three seconds, you will have lost up to 40% of your viewers. Nearly one in five consumers expect a site to load “instantaneously.” Source: Kissmetrics At the same time, users have high expectations for your site’s features. Not only do consumers expect to see a large number of detailed product images, they expect the latest and greatest from your site in terms of t...

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3 Things Your eCommerce Site Needs Now

Stephen Krauska

November holidays tend to get lost and looked over. Brick-and-mortars roll out Christmas decorations while they're selling half-priced Halloween candy just three aisles over. Meanwhile, online retailers are finishing preparations for Black Friday, Cyber Monday, and Green Monday. The key to being successful this holiday (and all days) is to deliver a great user experience. Great UX is about much more than a pretty website with thoroughly A/B-tested buttons. From shipping speed to site speed, your user’s experience with your eCommerce site i...

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Improve User Experience with Web Performance Data

Melanie Crissey

Web performance data can help us identify bottlenecks or issues within user flows. We can use this data to take action to improve a user flow to meet project success criteria or other key performance indicators (KPIs). In a previous post How to Write Tests to Monitor User Flows, we covered: A checklist of items to consider before building a test, including defining success criteria How to technically create a user flow test in a web performance platform What settings you should enable when running a user flow test In this post...

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How to Write Tests to Monitor User Flows

Melanie Crissey

In this blog we'll cover how to write web performance tests to monitor the performance of user flows. User flow tests help us determine whether critical paths perform quickly and reliably. In a previous post Web Performance Monitoring for UX we covered: Why you should leverage performance monitoring for UX, How to identify key users flows, and How to define measurable performance goals Once you know what user flows you’d like to monitor and what performance goal you’d like to benchmark against, create a test for that user...

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