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In this episode of Web Perfectionist 101, Rigor's Billy Hoffman deep dives Lossy Conversion for GIFs.  He focuses on BuzzFeed to identify changes for huge impact on user experience and web performance.  Learn quick fixes in this video guide.  Interested in improving your web performance optimizations? Try Rigor now....

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Ad viewability is best and most briefly described as the percentage of ads that are actually viewed by a website visitor. More specifically, ad viewability is typically defined as half of the ad being visible for one second. Under the above definition, comScore’s report from 2013 states that a full 54% of ads are not viewable. But how do they know? How can ad viewability be measured? The problem with measuring ad viewability is the fact that one doesn’t have a reliable and consist...

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Commerce is shifting year to year from physical retail stores to eCommerce shopping via mobile or desktop computers. It is increasingly important to provide the growing number of online customers with an optimal and expeditious retail experience. Slow loading pages often drive customers to competitors’ sites due to their frustration with the time takes to complete their purchases. In order to accurately assess the loading time of a page, it is essential to test your site often on a variety of devices, browsers, and connection speeds. ...

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At Rigor, we spend our days enabling organizations of all kinds to improve the performance and reliability of their websites and web applications. When we first started out, we focused primarily on eCommerce organizations. This made sense as the ROI model was easy to understand and pitch: Every 1/10 of a second shaved off their load time correlated to an increase in sales by 1%. A 1 second delay causes a 7% loss in conversions, 11% decline in page views and 16 % decrease in customer satisfaction The average online shopper e...

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When having discussions with clients and prospective clients in the marketplace the inevitable question comes up: Where does Rigor sit on the application performance management (APM) spectrum? There are many different ways that I can navigate to answer this, but it can be difficult to explain unless I fully understand the technology background of the person asking the question. When I first joined Rigor, I asked the same question and for a long time I was told that we were a "front-end monitoring solution." Now that was all well and g...

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It is still early in 2015, but there have already been numerous instances of web technology platforms experiencing service disruptions lasting over an hour in length. These disruptions often times have a ripple affect across the internet, impacting anyone that integrates with the service. A couple of weeks ago, I wrote an article detailing one such outage related to New Relic's RUM beacon. Earlier this year, a Facebook outage caused major service interruptions for its major partners Instagram, Vimeo and many others. ...

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The Hidden Cost of Real User Monitoring (RUM)

Chapman Lever

Every day Rigor robots make 1.5mm visits to over 350,000 web pages and load 23mm assets in browsers from around the world. Because of the large amount of data that we sift through each day, we are able to detect many outages that occur on the internet in real time. Yesterday we saw a sizable outage across many of our customer and research accounts. When we dug down into specific runs we kept seeing the same issue pop up. A piece of javascript on each page was unable to connect back to its server and blocked other content from loading....

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