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From improving brand perception to conversion rates, website performance is a critical component of a company’s bottom line. This is why performance should no longer be viewed as just the engineering or development team’s job.Unfortunately, outside of Google Analytics many Marketers and Retailers have little to no insight into their site’s performance or how their content impacts site speed.Traditional performance monitoring platforms are built for technical users. These tools are difficult to impossible for non-technical users t...

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Web Perfectionist 101: Front End vs. Back End

Jennifer Carlson

In this week's Web Perfectionist 101, learn about the valuable differentiation between front end and back end development.  As 80-90% of user experience time is front end, which should indicate the priority that developers (even full-stack devs) should place on improving front-end performance.Front End (User Interface)CSS JavaScript HTMLBack End (server-side)Servers ApplicationsWatch this explainer video to understand how the two types of development come together to form performant websites.  See how with cha...

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The answer to this question, especially for publishers and website owners is likely a resounding, “as fast as possible!” Who wouldn’t want his website to load instantaneously, thus serving the most content in the most efficient way?After all, we know that 47% of consumers expect that a web page will load in 2 seconds or less. Likewise, know that 40% of visitors will abandon a site that takes more than 3 seconds to load. And, we know that UI load times of 100 millise...

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