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Have you ever scrolled through your social media feed and, through the magic of big data, been shown the perfect ad at the perfect time only to be sent to a website that chugs or fails to load? It’s just the nature of the industry that we’ve all had to face the incredibly frustrating experience of slow performing sites. And whether its bloated ads or videos that don’t load, the likelihood we stay around to wait for the content is pretty slim. We the consumer demand a user-friendly experience, and our loyalties are fickle – we pledge all...

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Optimization. It’s been a hot topic among developers for a while and now it’s making its way onto agendas in the boardroom as key stakeholders begin to realize the relationship between performance and their company’s bottom line. But what exactly is optimization and why should companies care about maximizing it? What is Optimization? The Answer Might Surprise You. Depending on who you ask, you’ll get different definitions of “web optimization,” but most of them will probably focus on search engine optimization. Search engine optim...

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As the number of people shopping online increases, it’s important that you have a top-notch eCommerce platform that is performant, visually appealing, and delivers the functionality users expect. However, when you sit down to determine how your resources should be used, should you devote your time and money to IT or marketing? Can you balance the needs of both? This article covers actions that have large impacts on your site and how you might allocate your resources between competing demands. Implementing landing pages that grab users...

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Mobile Responsive Websites Matter for Web Performance

Victoria Williams

The number of users accessing the Internet with mobile devices, such as smartphones and tablets, is skyrocketing. As more users come to your site via mobile, it's vital to optimize your display for smaller screens to create a mobile responsive website. While mobile-friendly sites were once a novelty, such designs are essentially mandatory today. Search engines are requiring mobile optimization. Google is famous for penalizing sites that aren’t mobile-friendly by lowering their PageRanks. Therefore, it is crucial for your site to perform...

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What is Rigor most thankful for? Our clients. Here are a few reasons why: Y’all are funny as heck. Our clients have a sense of humor and it makes every day fun. We’d share some examples with you but we’d have to kill you get permission from your legal department which would take a really long time. Keep the jokes, comments, memes, emojis coming. We can’t get enough! You invite us over. On-site client visits are our favorite things. It’s energizing; it’s a personal connection, and we learn new things every time. Not only have yo...

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Why Web Performance Matters in Media

Victoria Williams

If your site produces content to generate revenue via advertising dollars, your site’s performance is of the utmost importance. Because your income is based on user impressions and click-throughs, keeping users on your site and keeping your site’s bounce rate low directly results in increased revenue. Whether you are a news producer like the New York Times and the Wall Street Journal, or a specialized content distributer like Food.com, you’re probably balancing the need to include the latest and greatest technologies while minimizing the...

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Web Perfectionist 101: Caching Strategies for API Calls

Victoria Williams

As Billy continues from part one of the caching API series, learn various strategies on how to implement caching for API calls. https://rigor-2.wistia.com/medias/3vqydwwmwv Rigor tests your site for more than 300 performance issues. Discover how your site is performing and view suggestions on how to improve site speed by signing up for a free trial....

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