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How to Get Ready for Google’s Speed Update

Hanna Woodburn

Google recently announced the launch of their Speed Update. This change to how Google ranks websites for searches will now take mobile page speed into account in its ranking algorithm. This announcement is part of a Google’s ongoing efforts to incentivize good web performance. It makes sense, because, as we’ve said in the past, good website performance has implications on user experience. Mobile usage overall is on the rise, so it’s no surprise the same is true for search. Nearly 60% of search queries are made on mobile devices. W...

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Why Web Performance Matters for Marketers

Stephanie Elsesser

Around this time each year, a number of online retailers and marketers are impacted by high profile outages and website glitches. So, if you think that the performance of your website is just something for the tech team to worry about, let this serve as your reminder to think again. Slow website performance increasingly impacts companies’ ability to translate their marketing budget into qualified leads and online sales. Fortunately, marketing managers and directors are increasingly tech-savvy. Even those who have non-technical backgroun...

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Search engine optimization (SEO) has evolved greatly over the years. While you could once achieve high rankings on search pages by cramming specific keywords onto your site as many times as possible, modern algorithms are intended to “think” like a user. As such, there is now a mutually beneficial relationship, so to speak, between design that optimizes a user’s experience (UX) and search engine optimization. SEO determines where a site ranks among its peers on a search engine results page, while UX is defined by whether the user clicks a...

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This post was originally published on With the release of Windows 10, the general public can now use Microsoft Edge, Microsoft's new flagship web browser. Microsoft is striking out in new directions with Edge and is deprecating Internet Explorer for all modern platforms. Such a drastic change is rare in the web development world, so it makes sense to understand what this change means. In this article we will discuss Microsoft Edge and see how it removes many of the annoying issues of cross-browser development, making it easier for SE...

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Link Rot Erodes the Quality of Sites

Craig Hyde

As websites grown and mature, link rot becomes more pervasive. Link rot occurs as increasing numbers of links point to web pages, servers or other objects that have become permanently unavailable. The dynamic and social nature of the web causes things to change constantly--pages move, websites go down, and files get renamed--often by someone outside your own organization. Even with the all powerful tools that are used develop and manage content, this can be a tricky issue to deal with. Rigor's Content Check can help combat link rot by scanni...

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