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First impressions matter, both for in-store and online shopping experiences. Because of this, you need to design your site to be aesthetically pleasing and to make a positive impact from the get-go, otherwise you’ll lose a large portion of your customers before they even start browsing your product pages. However, if you don’t also have an intuitive, easy-to-use layout, you’ll quickly lose your remaining customers.This post will cover several areas where these improvements can lead to big wins for your business. In an increasingly co...

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If there’s any doubt in your mind about the importance of a speedy, well-functioning mobile site for your online business, consider the following:As of June 2016, more people made their purchases online instead of in a brick-and-mortar store. As smartphones and tablets become ubiquitous, more and more eCommerce activity occur on mobile devices. Site performance is strongly correlated with customer satisfaction, which influences things like brand perception, customer loyalty, and ultimately, conversion rates.With that said, wha...

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Websites Should Be As Fast As Possible, Right? Not So Fast!The answer to this question, especially for publishers and website owners is likely a resounding, “as fast as possible!” Who wouldn’t want his website to load instantaneously, thus serving the most content in the most efficient way?After all, we know that 47% of consumers expect that a web page will load in 2 seconds or less. Likewise, know that 40% of visitors will abandon a site that takes more than 3 seconds to load. And, we know that UI load times of 100 milliseconds or le...

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