×

Get the latest blog posts in your email

From improving brand perception to conversion rates, website performance is a critical component of a company’s bottom line. This is why performance should no longer be viewed as just the engineering or development team’s job.Unfortunately, outside of Google Analytics many Marketers and Retailers have little to no insight into their site’s performance or how their content impacts site speed.Traditional performance monitoring platforms are built for technical users. These tools are difficult to impossible for non-technical users t...

Read More

Performance defects are affecting your site more than you probably know, and the traditional approaches to fixing them don't cut it anymore.  Explore some modernized quick fixes that can make a huge impact on web performance and associated ROI; check out the slides from Billy Hoffman's and Buddy Brewer's talk at Velocity Santa Clara on June 23, 2016: Top 10 Performance Defects Costing You Millions.  Scroll through to find out how to improve the performance of your site and potentially save your company millions of dollars. Velocity T...

Read More

In this episode of Web Perfectionist 101, Rigor's Billy Hoffman deep dives Lossy Conversion for GIFs.  He focuses on BuzzFeed to identify changes for huge impact on user experience and web performance.  Learn quick fixes in this video guide.  Interested in improving your web performance optimizations? Try Rigor now....

Read More

Last night's Atlanta Web Performance Meetup hosted a Q&A panel with 4 Web Performance Experts. Collectively this panel has 40+ years of performance experience working on performance as consultants, as vendors, and as employees focused on building fast sites. The whole session was hour and twenty minutes and we could have easily continued for hours longer. If you missed it, here are the top 5 recommendations that came out of the panel discussion.Different tools will call cert...

Read More

The Revenue Impact of Ad Monitoring

Chapman Lever

Publishers and ad agencies both have an interest in ensuring that ads are as viewable as possible on as many devices as possible. Whether focused on clickthroughs, impressions, or both, increasing return on investment comes about as publishers and ad agencies working together to improve viewability. Today we are going to look at the ROI of ad monitoring and discuss the importance of monitoring methodology and sample size in reporting on viewability and ad functionality.According to the Media Rating Cou...

Read More

The answer to this question, especially for publishers and website owners is likely a resounding, “as fast as possible!” Who wouldn’t want his website to load instantaneously, thus serving the most content in the most efficient way?After all, we know that 47% of consumers expect that a web page will load in 2 seconds or less. Likewise, know that 40% of visitors will abandon a site that takes more than 3 seconds to load. And, we know that UI load times of 100 millise...

Read More

Building Your Web Performance ROI

Chapman Lever

In December, I wrote a blog for building awareness for web performance optimization (WPO) within digital organizations. Today I am tackling another difficult issue for these organizations: building a business case for implementing tools and processes for web performance optimization. More specifically, establishing your potential web performance ROI (return on investment). Understanding your potential ROI will help you understand the amount of resources (budget, time, and personnel) to allocate to this problem. ...

Read More