I think we all know what poor website performance looks and feels like. It’s error pages, broken links, and ads that take over the whole screen. It feels frustrating, annoying, confusing, and makes browsing a burden rather than a pleasure. Because poor performance is so much easier to identify, it can sometimes be difficult to conceptualize good performance, especially if the website simply fulfills your expectations. You get the content you are looking for, it’s easy, and painless. As with most things in life, it’s easier to identify whe...

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