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This year started out great for Tessa, a lead front end engineer working for a highly trafficked online publisher based out of New York. Her company was making UX design a primary focus and she had a ton of ideas for improving site navigation and the general UI, including switching from dedicated desktop and mobile sites towards responsive design. Tessa and her team hit the ground running and started wire-framing different ideas and planning out a complete site redesign. Within a couple months her team had the newly designed site up in sta...

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Recently, Rigor conducted a test on a comScore top 10 sports media website to understand some of the causes of downtime and latency for a high trafficked publisher.The goal was to see whether the main sources of latency were internal resources or 3rd party resources and to better identify the role of ads and ad servers on page performance. What we found was pretty surprising. Here are some high level performance stats that we observed over the 2 week period: Average Page Size: 3.29 MB Average Response Time: 11 secon...

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Ad revenue on the web is growing exponentially year over year. In 2013, web ad revenues soared to $42.8 Billion, hitting a landmark high & surpassing broadcast television revenues for the first time. By 2016, online ad spend in the US will likely have doubled since 2011, eclipsing 67 billion dollars per year (13.7% compound annual growth). Below are some stats outlining some of the ways web ad revenues grew in 2014. Stats provided by wishpond, iab.net, and statista: Digital ad revenues surging to $23.1 Billion in the first half of 2014...

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Ad Performance for Online Publishers

Anthony Ferrari

Back in April, we discussed the impact of performance for online publishers. With the recent Facebook Instant Article announcement, performance for online media companies has never been more important. While Facebook's instant articles will increase the accessibility of media sites' content, it will drive users further away from the source and position Facebook to become an online publisher of its own. The challenge for online publishers is to provide an excellent user experience while driving revenue and keeping users on their site. Often...

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At Rigor, we spend our days enabling organizations of all kinds to improve the performance and reliability of their websites and web applications. When we first started out, we focused primarily on eCommerce organizations. This made sense as the ROI model was easy to understand and pitch: Every 1/10 of a second shaved off their load time correlated to an increase in sales by 1%. A 1 second delay causes a 7% loss in conversions, 11% decline in page views and 16 % decrease in customer satisfaction The average online shopper e...

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