When it comes to managing web performance, it’s vital to be proactive rather than reactive. To accomplish this goal, an organization needs to build internal processes and procedures that can operationalize a performance-first culture. The first step is to establish and implement web performance budgets. According to Tim Kadlec: A performance budget is a clearly defined limit on one or more performance metrics that the team agrees not to exceed and that is used to guide design and development. Just as a financial budget gives limits on sp...

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