Image optimization helps pages load more quickly. Across the web, developers refer to image optimization as the "low-hanging fruit" because it's an obvious, relatively easy performance problem to solve. For example, when searching for "image optimization" I quickly stumbled on this quote, highlighted in a KeyCDN post: On occasion I see people focusing on web optimization techniques that offer only modest gains—back-end script execution time, for instance—while ignoring low-hanging fruit like image optimization or even choosing the best...

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