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“I use a CDN that does this performance stuff automatically. Why do I need to worry about monitoring and optimizing my site myself?” It’s a fair question and one we hear often. Presumably users invest in these systems to automatically address some of the “lowest hanging fruit” types of performance bugs. More power to them!However, as a rule, no automated system can fully preclude intervention by flesh and blood humans. When was the last time you were able to complete a transaction at your favorite big-box grocer’s automatic che...

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How To Avoid Landing Page Redirects

Jennifer Carlson

Redirection occurs anytime your user attempts to load a page with a given URL, but is sent instead to a site that uses a slightly different address. There are many reasons why you might consider redirection:The original site has moved, and you want to send the user to where the site is now located; You want to track clicks and log pages that refer users to your site/sites to which you refer your users; You want to reserve multiple domains; You want to secure the information your are sending and receiving, so you switch your use...

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How to Prioritize Visual Content

Jennifer Carlson

Users are aware of how long they have to wait before they see a loaded website, but even a large page that utilizes a lot of resources can be seen as fast and responsive if you give priority to loading your most important content first.In this article, we will analyze several live sites using Rigor’s monitoring tools. Then, using the information gained, we will cover techniques you can use to prioritize the rendering of your visual content to give your users the best possible experience....

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Act Fast to Optimize Your Ecommerce Site

Craig Hyde

Earlier today, the Internet's #1 subscribed e-commerce blog, GetElastic, published a blog titled "5 Reasons Why Your Ecommerce Site Matters More Than Ever" that had some great numbers highlighting the importance of online shopping in retail.Online sales are growing an estimated 5x faster than retail sales as a whole. This holiday season non-store sales are forecasted to grow 14% from last year in comparison to 2.5-3% growth across the industry as a whole. The web influences almost half off in-...

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