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The digital world is quickly engulfing every business and industry. Users at minimum now expect that their initial interactions with a business will be through a digital channel.As a result, we’ve seen the technology world evolve to meet ever-increasing expectations of consumers. New front end languages built to leverage modern browser technologies, such as Node-Js, are now in vogue. We’ve seen the proliferation of cloud infrastructure that can handle extreme scaling, and we’ve seen businesses eschew traditional waterfall development...

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Rigor’s robust Monitoring and Optimization APIs allow our customers to make the most of their data.While many of our customers are familiar with our API, there are some features which might not be as well known. In this article, I’m going to outline three awesome features of the Monitoring API that help users maximize Rigor.This article on our Knowledge Base breaks down how Rigor rolls up data and is the first place you should start.  There is the option to write query...

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The Future of APIs

Victoria Williams

Application Programming Interfaces, known colloquially as APIs, are simply mechanisms that enable communication between two or more pieces of software. More specifically, they are a collection of rules that govern who may access the information it holds, as well as what information that person may access (if any).Up until recently, the only way that software developers interacted with APIs was via commands issued to the API. However, as with everything else in the technology field, APIs are evolving, and not only will we see developers inte...

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Why API Performance Matters

Victoria Williams

When an API fails and disrupts the performance or user experience on your site this failure reflects on your company. End users and customers likely won’t recognize that a third-party could be at fault. And depending on how critical that API is to a transaction process, this failure could impact your bottom line right away.For example, if a key component of the checkout process on your website is a location-based search and you rely on a third-party API to provide the search by location, when that API doesn’t work correctly then your potent...

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If there’s any doubt in your mind about the importance of a speedy, well-functioning mobile site for your online business, consider the following:As of June 2016, more people made their purchases online instead of in a brick-and-mortar store. As smartphones and tablets become ubiquitous, more and more eCommerce activity occur on mobile devices. Site performance is strongly correlated with customer satisfaction, which influences things like brand perception, customer loyalty, and ultimately, conversion rates.With that said, wha...

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More and more businesses are joining the eCommerce arena as consumers increasingly take their shopping online. Steadily growing competition in the marketplace means that conversions are more important than ever. However, for you to know what you need to do to convert and win the customers you want, you need information on your customer’s digital experience. This is knowledge you can easily gain via monitoring and acted on with optimization techniques. Here’s why you need both to maximize your business’ bottom line. ...

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Combining monitoring and optimization can help maximize a company's web performance investment. Rigor’s complete set of tools helps you easily ensure that your site is performing the way it should to engage users, drive conversions, and produce value for both you and your clients. Here’s why monitoring and optimization is so valuable to web performance.The first step to improving web performance is to implement the appropriate monitoring infrastructure. Not on...

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