×

Sign up to receive the latest blog posts via email

I recently was asked the following question by an online retailer: “Why should I invest in monitoring the user experience when I already have monitoring for our database, infrastructure, app server, and network?”In my head I am thinking, “How have you allocated so many resources to monitoring your tech stack, but not your actual customer experience??”Instead of asking that question, I asked them this: “Are you a network or hosting provider? Or are you an eCommerce retailer?” They quickly understood my point.The above in...

Read More

As web perfectionists, we have heard every excuse in the book for why teams cannot make web performance a priority.Whether it be time, money, or technical know how, every day we talk to eCommerce and Retail teams who explain why they aren’t monitoring their site’s performance. But with online sales continuing to skyrocket, the truth is this: if your business generates revenue online, there is simply no excuse for ignoring or putting off performance!Since our team is preparing for eTail West, there is no better time to address some...

Read More

The digital world is quickly engulfing every business and industry. Users at minimum now expect that their initial interactions with a business will be through a digital channel.As a result, we’ve seen the technology world evolve to meet ever-increasing expectations of consumers. New front end languages built to leverage modern browser technologies, such as Node-Js, are now in vogue. We’ve seen the proliferation of cloud infrastructure that can handle extreme scaling, and we’ve seen businesses eschew traditional waterfall development...

Read More

Rigor’s robust Monitoring and Optimization APIs allow our customers to make the most of their data.While many of our customers are familiar with our API, there are some features which might not be as well known. In this article, I’m going to outline three awesome features of the Monitoring API that help users maximize Rigor.This article on our Knowledge Base breaks down how Rigor rolls up data and is the first place you should start.  There is the option to write query...

Read More

Why API Performance Matters

Victoria Williams

When an API fails and disrupts the performance or user experience on your site this failure reflects on your company. End users and customers likely won’t recognize that a third-party could be at fault. And depending on how critical that API is to a transaction process, this failure could impact your bottom line right away.For example, if a key component of the checkout process on your website is a location-based search and you rely on a third-party API to provide the search by location, when that API doesn’t work correctly then your potent...

Read More

If there’s any doubt in your mind about the importance of a speedy, well-functioning mobile site for your online business, consider the following:As of June 2016, more people made their purchases online instead of in a brick-and-mortar store. As smartphones and tablets become ubiquitous, more and more eCommerce activity occur on mobile devices. Site performance is strongly correlated with customer satisfaction, which influences things like brand perception, customer loyalty, and ultimately, conversion rates.With that said, wha...

Read More

More and more businesses are joining the eCommerce arena as consumers increasingly take their shopping online. Steadily growing competition in the marketplace means that conversions are more important than ever. However, for you to know what you need to do to convert and win the customers you want, you need information on your customer’s digital experience. This is knowledge you can easily gain via monitoring and acted on with optimization techniques. Here’s why you need both to maximize your business’ bottom line. ...

Read More