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If there’s any doubt in your mind about the importance of a speedy, well-functioning mobile site for your online business, consider the following: As of June 2016, more people made their purchases online instead of in a brick-and-mortar store. As smartphones and tablets become ubiquitous, more and more eCommerce activity occur on mobile devices. Site performance is strongly correlated with customer satisfaction, which influences things like brand perception, customer loyalty, and ultimately, conversion rates. With that said, wha...

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How to Boost Mobile Web Performance

Victoria Williams

The number of users who say that their primary device for accessing the Internet is a smartphone, tablet, or some other smart/mobile device is growing furiously every year. As such, you should pay careful attention to how your site works for those who are on the go. Performance is one of the biggest predictors in website success, so you need to ensure that your mobile offerings are in tip-top shape to maintain a competitive advantage in an already-crowded marketplace. ...

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Balancing User Experience and Search Engine Optimization

Victoria Williams

Search engine optimization (SEO) has evolved greatly over the years. While you could once achieve high rankings on search pages by cramming specific keywords onto your site as many times as possible, modern algorithms are intended to “think” like a user. As such, there is now a mutually beneficial relationship, so to speak, between design that optimizes a user’s experience (UX) and search engine optimization. SEO determines where a site ranks among its peers on a search engine results page, while UX is defined by whether the user clicks a...

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Web Perfectionist 101: Lossy Conversion for GIFs

Jennifer Carlson

In this episode of Web Perfectionist 101, Rigor's Billy Hoffman deep dives Lossy Conversion for GIFs.  He focuses on BuzzFeed to identify changes for huge impact on user experience and web performance.  Learn quick fixes in this video guide.  Interested in improving your web performance optimizations? Try Rigor now....

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In this third installment of Web Perfectionist 101, Rigor's Billy Hoffman explains how to convert GIFs to MP4 to increase web performance. Simple changes can have huge impact on the weight of a page and the user experience that your clients perceive when they visit your site. Learn tips to quick fixes in this quick guide.  If you're interested in improving your web performance optimizations, try Rigor now. [embed]https://rigor-2.wistia.com/medias/gfigw53eha[/embed]...

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The Accelerated Mobile Pages project is an open source project developed and sponsored by Google. The goal of the project is to improve how quickly web pages load on all devices. Google says it wants the user experience to be nearly instantaneous when accessing sites on mobile devices. AMP creates a faster experience in 2 ways. First, it removes and restricts large swathes of functionality used by modern sites to create a faster, more streamlined experience. Second, it enforces the use of certain newer technology and sta...

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7 Mobile Development Tips for Digital Publishers

Chapman Lever

Most digital publishers rely on some kind of app that can be downloaded to optimize the experience of viewing content. However, users have their reasons for not downloading an app but instead preferring to browse the website. Such reasons include memory limitations on the device, not wanting to clutter their device screen with another app, privacy and security concerns, or simply not knowing or remembering that there is an app. Therefore, media companies need to provide their users with dual experiences both through the web and through dedica...

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