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Why Web Performance Matters in Media

Victoria Williams

If your site produces content to generate revenue via advertising dollars, your site’s performance is of the utmost importance. Because your income is based on user impressions and click-throughs, keeping users on your site and keeping your site’s bounce rate low directly results in increased revenue. Whether you are a news producer like the New York Times and the Wall Street Journal, or a specialized content distributer like Food.com, you’re probably balancing the need to include the latest and greatest technologies while minimizing the...

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Today we announced a partnership with SOASTA as our "exclusive Real User Monitoring (RUM) technology partner."  Rigor will be integrating our digital performance monitoring and optimization platform with their mPulse product to complement our synthetic monitoring platform as laid out in our press release. Why did we make this decision? Hopefully, by the end of this blog, our intentions will be clear. Before we dive into the rationale behind this partnership, I'll start by explaining why Rigor exists today. In 2010, our CEO, Craig...

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You bought synthetic monitoring, and you’re well on your way to becoming a #webperfectionist. You can’t wait to dive in and start setting up checks that will give you visibility into performance and will make recommendations on how to improve. You want to configure your account so you can quickly find checks and other users understand what they’re seeing.  You also want the setup to scale if you add more sites, monitors, or complexity; it should be simple to maintain over time.  Lastly, the structure should align with your business g...

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The answer to this question, especially for publishers and website owners is likely a resounding, “as fast as possible!” Who wouldn’t want his website to load instantaneously, thus serving the most content in the most efficient way? After all, we know that 47% of consumers expect that a web page will load in 2 seconds or less. Likewise, know that 40% of visitors will abandon a site that takes more than 3 seconds to load. And, we know that UI load times of 100 millise...

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Ad viewability is best and most briefly described as the percentage of ads that are actually viewed by a website visitor. More specifically, ad viewability is typically defined as half of the ad being visible for one second. Under the above definition, comScore’s report from 2013 states that a full 54% of ads are not viewable. But how do they know? How can ad viewability be measured? The problem with measuring ad viewability is the fact that one doesn’t have a reliable and consist...

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Monitoring Ads for Digital Publishers

Anthony Ferrari

One of the most discussed topics in the APM space relates to monitoring ads for digital publishers. There are a variety of problems associated with delivering ads online including an ad's visibility, user experience (UX) impact, and how it affects overall web performance. These problems are a result of the complexity of  ad delivery networks combined with the reality that publishers need to serve ads in order to generate revenue for their sites. In many cases, when the performance of the revenue-generating side of the business is overlooked,...

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