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Optimization. It’s been a hot topic among developers for a while and now it’s making its way onto agendas in the boardroom as key stakeholders begin to realize the relationship between performance and their company’s bottom line. But what exactly is optimization and why should companies care about maximizing it?Depending on who you ask, you’ll get different definitions of “web optimization,” but most of them will probably focus on search engine optimization. Search eng...

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How to Minify HTML

Jennifer Carlson

Minifying your HTML can improve your PageSpeed Score, decrease your page’s render and load times, and reduce your overall page size. Using Rigor Monitoring’s Benchmark tools, you can compare your site’s performance to your competitors’ sites.  By reducing the size of the HTML files used to build your webpage, you can speed up your site’s page load times and make the download less expensive for your user. You will:reduce the amount of time required by the browser to download the resource; reduce the amount of time...

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Web Perfectionist 101: Optimizing HTML

Jennifer Carlson

In the first episode of our new series, Web Perfectionist 101, Rigor's Billy Hoffman explains why you should Optimize HTML for your site by focusing on Expedia.com.  Billy discusses how issues with untidy HTML can impact important speed KPIs such as start render. He also makes suggestions for how simple fixes can be implemented to make the website and dependent resources, such as images, CSS, and fonts fire faster:https://rigor-2.wistia.com/medias/be26ytdylc?embedType=async&videoFoam=true&videoWidth...

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