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Whether you pronounce them "GIFs" or "JIFs" there's no denying that the almost 30 year old image format has been having a moment. We all loves GIFs - especially animated GIFs - for expressing how we feel on the web or sharing short video clips. Sometimes we even use them for static images. And while the cultural movement around GIFs is going strong, the impact of GIFs on web performance can be a bear. Because GIFs were not designed to support animation, prominent use of this file type is prone to unwanted page weights, slow loading, and poor...

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In this episode of Web Perfectionist 101, Rigor's Billy Hoffman deep dives Lossy Conversion for GIFs.  He focuses on BuzzFeed to identify changes for huge impact on user experience and web performance.  Learn quick fixes in this video guide.  Interested in improving your web performance optimizations? Try Rigor now....

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In this third installment of Web Perfectionist 101, Rigor's Billy Hoffman explains how to convert GIFs to MP4 to increase web performance. Simple changes can have huge impact on the weight of a page and the user experience that your clients perceive when they visit your site. Learn tips to quick fixes in this quick guide.  If you're interested in improving your web performance optimizations, try Rigor now. https://rigor-2.wistia.com/medias/gfigw53eha?embedType=async&videoFo...

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