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In this third installment of Web Perfectionist 101, Rigor's Billy Hoffman explains how to convert GIFs to MP4 to increase web performance. Simple changes can have huge impact on the weight of a page and the user experience that your clients perceive when they visit your site. Learn tips to quick fixes in this quick guide.  If you're interested in improving your web performance optimizations, try Rigor now. https://rigor-2.wistia.com/medias/gfigw53eha?embedType=async&videoFo...

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The answer to this question, especially for publishers and website owners is likely a resounding, “as fast as possible!” Who wouldn’t want his website to load instantaneously, thus serving the most content in the most efficient way? After all, we know that 47% of consumers expect that a web page will load in 2 seconds or less. Likewise, know that 40% of visitors will abandon a site that takes more than 3 seconds to load. And, we know that UI load times of 100 millise...

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Performance: Not A Finishable Feature

Landon Bennett

This week Peter Chamberlin (BBC) posted some great content about performance as a feature; I highly recommend checking it out. Ultimately, performance is a feature that can increase the metrics that businesses care so deeply about. Although this is true according to wpostat.com,  the key to getting your team and business as a whole to support the constant focus on performance is to first acknowledge a core truth: Performance is not a finishable feature. I actually stole that line from a tweet-storm on the topic, but it describes this so eloque...

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