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Memorial Day is both somber and celebratory. Dedicated to remembering those who have fallen while serving in the United States military, Memorial Day also marks the unofficial kickoff of summer. One of the highlights of this three-day weekend is the sales, especially on seasonal items, such as barbecue grills, outdoor furniture, and other summertime mainstays. Regardless of what you’re selling, Memorial Day weekend has the potential to be a busy day for online sales, so here are some tips and tricks to ensure that your site performs well d...

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You have have an online business you likely have spent time curating a great selection of products, invested in building a website, and using marketing platforms to get word out that you're open for business. However, you're not done. Your final goal is to get your visitors to complete their purchases, but there are many opportunities for you to miss out on the sale. For instance, many shoppers don't even make it past the first step of checkout, and for each additional step after the user begins the checkout process, you lose more and more...

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What’s to Come in Digital Retail

Victoria Williams

As with everything else in the technology sector, digital retail and eCommerce has been changing at the speed of light. 2017 promises to be no different, and as we look forward to the final two fiscal quarters of the year, here’s what we think we be major players in the world of online shopping. Virtual reality (VR) devices are getting more powerful, cheaper, and into the hands of more and more people. Digital retailers are increasingly tapping into this pool of users, encouraging multi-sensory en...

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If there’s any doubt in your mind about the importance of a speedy, well-functioning mobile site for your online business, consider the following: As of June 2016, more people made their purchases online instead of in a brick-and-mortar store. As smartphones and tablets become ubiquitous, more and more eCommerce activity occur on mobile devices. Site performance is strongly correlated with customer satisfaction, which influences things like brand perception, customer loyalty, and ultimately, conversion rates. With that said, wha...

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More and more businesses are joining the eCommerce arena as consumers increasingly take their shopping online. Steadily growing competition in the marketplace means that conversions are more important than ever. However, for you to know what you need to do to convert and win the customers you want, you need information on your customer’s digital experience. This is knowledge you can easily gain via monitoring and acted on with optimization techniques. Here’s why you need both to maximize your business’ bottom line. ...

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Optimization for eCommerce

Victoria Williams

Speed is everything when it comes to maximizing the revenue for your eCommerce site, since shoppers have no patience for a page that takes too long to load. As such, you should ensure that there aren’t issues keeping your site from being as fast as possible. One way that your marketing and development teams can increase page speeds is to leverage optimization scans to ensure that your key pages, including your homepage, search result pages, and product pages load quickly for desktop and mobile viewers. ...

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Holiday Shopping Week: Performance Review

Melanie Crissey

Holiday shopping week is game time for web performance teams at eCommerce companies. While the holiday shopping season seems to start earlier and end later each year, we still see concentrated web traffic during big promotions throughout the week of Thanksgiving and into the beginning of December. It’s critical that sites perform well under load and in conjunction with high cost advertising and promotions. This year Rigor ran proactive monitoring tests to watch the uptime and availability of...

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