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Whether your ecommerce business is 100% online or you supplement with bricks and mortar, your website is a critical revenue driver. When your website isn't performing optimally, you risk not only your revenue but also your reputation as a trusted resource. It's a given that you're monitoring your site so it's up and running and that you're swiftly addressing issues when they arise. Additionally, teams are measuring and tracking key business metrics - conversion rates, cart abandonment rates, customer lifetime value, revenue by traffic source...

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From improving brand perception to conversion rates, website performance is a critical component of a company’s bottom line. This is why performance should no longer be viewed as just the engineering or development team’s job. Unfortunately, outside of Google Analytics many Marketers and Retailers have little to no insight into their site’s performance or how their content impacts site speed. Traditional performance monitoring platforms are built for technical users. These tools are difficult to impossible for non-technical users t...

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How To Get Your Website Holiday Ready

Billy Hoffman

As the holiday shopping season seems to inch closer and closer to Halloween, online retailers need to prepare for a surge of shoppers sooner rather than later. Ensuring that your website is fast and reliable is critical for online retailers who hope to capture their share of the estimated $129 billion that will be spent online during the holiday season. To get your website ready for the holidays, you'll want to plan ahead. Here's how. You likely are launching frequent updates to your s...

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Memorial Day is both somber and celebratory. Dedicated to remembering those who have fallen while serving in the United States military, Memorial Day also marks the unofficial kickoff of summer. One of the highlights of this three-day weekend is the sales, especially on seasonal items, such as barbecue grills, outdoor furniture, and other summertime mainstays. Regardless of what you’re selling, Memorial Day weekend has the potential to be a busy day for online sales, so here are some tips and tricks to ensure that your site performs well d...

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You have have an online business you likely have spent time curating a great selection of products, invested in building a website, and using marketing platforms to get word out that you're open for business. However, you're not done. Your final goal is to get your visitors to complete their purchases, but there are many opportunities for you to miss out on the sale. For instance, many shoppers don't even make it past the first step of checkout, and for each additional step after the user begins the checkout process, you lose more and more...

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What’s to Come in Digital Retail

Victoria Williams

As with everything else in the technology sector, digital retail and eCommerce has been changing at the speed of light. 2017 promises to be no different, and as we look forward to the final two fiscal quarters of the year, here’s what we think we be major players in the world of online shopping. Virtual reality (VR) devices are getting more powerful, cheaper, and into the hands of more and more people. Digital retailers are increasingly tapping into this pool of users, encouraging multi-sensory en...

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If there’s any doubt in your mind about the importance of a speedy, well-functioning mobile site for your online business, consider the following: As of June 2016, more people made their purchases online instead of in a brick-and-mortar store. As smartphones and tablets become ubiquitous, more and more eCommerce activity occur on mobile devices. Site performance is strongly correlated with customer satisfaction, which influences things like brand perception, customer loyalty, and ultimately, conversion rates. With that said, wha...

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