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I recently was asked the following question by an online retailer: “Why should I invest in monitoring the user experience when I already have monitoring for our database, infrastructure, app server, and network?”In my head I am thinking, “How have you allocated so many resources to monitoring your tech stack, but not your actual customer experience??”Instead of asking that question, I asked them this: “Are you a network or hosting provider? Or are you an eCommerce retailer?” They quickly understood my point.The above in...

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Digital transformation (sometimes referred to as DX) is a term that goes in and out of style, but it’s common definition remains the same:Digital transformation is the application of digital technologies to fundamentally impact all aspects of business and society.What does that mean though?At the most basic level, DX is the shift from analog tools like paper forms, snail mail, and the like to their digital counterparts. However, such small changes aren’t the earth-shattering transformations that people claim are necessary for b...

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Is your business undergoing a "digital transformation"? What does that mean to you?The 2016 State of Digital Transformation Report from Altimeter defines digital transformation as: The realignment of or investment in new technology, business models, and processes to drive value for customers and employees and more effectively compete in an ever-changing digital economy. CIO.com describes it as: The use of cloud, mobile, analytics and other emerging technologies to stimulate business growth....

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