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Early last week I took advantage of the opportunity to attend the Digital Publishing Summit (DigiPub). The event ran for two days in the pulsing heart of New York City, Times Square. Not only was this my first time spending more time than a passing stroll through the LED-emblazoned district, it was my first chance to learn from the experts about what publishers and content creators are actually worried about and what they are doing to fix it.I was delighted to find out that better understanding their users was core to many of the solutions...

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Web Perfectionist 101: HTTP Compression

Jennifer Carlson

HTTP Compression is the topic of this week's Web Perfectionist 101 series episode.  Learn quick fixes in this video guide.  Want to address your HTTP compression? Start your Rigor trial today! Watch below or click here.https://rigor-2.wistia.com/medias/898jmfzqr1?embedType=async&videoFoam=true&videoWidth=640...

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In this episode of Web Perfectionist 101, Rigor's Billy Hoffman deep dives Lossy Conversion for GIFs.  He focuses on BuzzFeed to identify changes for huge impact on user experience and web performance.  Learn quick fixes in this video guide.  Interested in improving your web performance optimizations? Try Rigor now....

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In this third installment of Web Perfectionist 101, Rigor's Billy Hoffman explains how to convert GIFs to MP4 to increase web performance. Simple changes can have huge impact on the weight of a page and the user experience that your clients perceive when they visit your site. Learn tips to quick fixes in this quick guide.  If you're interested in improving your web performance optimizations, try Rigor now.https://rigor-2.wistia.com/medias/gfigw53eha?embedType=async&videoFo...

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The Revenue Impact of Ad Monitoring

Chapman Lever

Publishers and ad agencies both have an interest in ensuring that ads are as viewable as possible on as many devices as possible. Whether focused on clickthroughs, impressions, or both, increasing return on investment comes about as publishers and ad agencies working together to improve viewability. Today we are going to look at the ROI of ad monitoring and discuss the importance of monitoring methodology and sample size in reporting on viewability and ad functionality.According to the Media Rating Cou...

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Ad viewability is best and most briefly described as the percentage of ads that are actually viewed by a website visitor. More specifically, ad viewability is typically defined as half of the ad being visible for one second.Under the above definition, comScore’s report from 2013 states that a full 54% of ads are not viewable.But how do they know? How can ad viewability be measured?The problem with measuring ad viewability is the fact that one doesn’t have a reliable and consisten...

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Monitoring Ads for Digital Publishers

Anthony Ferrari

One of the most discussed topics in the APM space relates to monitoring ads for digital publishers. There are a variety of problems associated with delivering ads online including an ad's visibility, user experience (UX) impact, and how it affects overall web performance. These problems are a result of the complexity of  ad delivery networks combined with the reality that publishers need to serve ads in order to generate revenue for their sites. In many cases, when the performance of the revenue-generating side of the business is overlooked,...

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