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From improving brand perception to conversion rates, website performance is a critical component of a company’s bottom line. This is why performance should no longer be viewed as just the engineering or development team’s job. Unfortunately, outside of Google Analytics many Marketers and Retailers have little to no insight into their site’s performance or how their content impacts site speed. Traditional performance monitoring platforms are built for technical users. These tools are difficult to impossible for non-technical users t...

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Managing Third-Party Services

Melanie Crissey

Third-party tools and scripts can serve a number of functions. On Rigor's marketing website, we often add scripts for third-party services that can help us measure or draw attention to specific campaigns. Unfortunately, we don't always follow best practices for managing the presence of these scripts. Sometimes scripts can go overlooked, which can ultimately impact the performance and user experience of our marketing site. In this blog post, we'll walk through how Rigor's Marketing Team uses Rigor Monitoring and Optimization to audit and mana...

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How to Prioritize Visual Content

Jennifer Carlson

Users are aware of how long they have to wait before they see a loaded website, but even a large page that utilizes a lot of resources can be seen as fast and responsive if you give priority to loading your most important content first. In this article, we will analyze several live sites using Rigor’s monitoring tools. Then, using the information gained, we will cover techniques you can use to prioritize the rendering of your visual content to give your users the best possible experience. ...

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Ad-Blocking, a UX Problem

Stephen Krauska

We're slowly learning the consequences of the ad blocking going mainstream. Strategies by publishers and responses from readers have been as inventive as you'd expect. Various payment strategies for single articles have spun up. Ad-lite is now a thing; intended to reward people who agree to turn off their ad blockers. Web sites have started blocking the adblockers. Adblockers, in turn, have agreed to play nice with some publishers by telling them that "well-behav...

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The answer to this question, especially for publishers and website owners is likely a resounding, “as fast as possible!” Who wouldn’t want his website to load instantaneously, thus serving the most content in the most efficient way? After all, we know that 47% of consumers expect that a web page will load in 2 seconds or less. Likewise, know that 40% of visitors will abandon a site that takes more than 3 seconds to load. And, we know that UI load times of 100 millise...

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