At some point, all of us have probably had to deal with some sort of automotive recall. As annoying as they are for us, most recalls aren’t usually a big deal for the automakers, as most recalls are inexpensive parts. But these recalls can be damaging to the brand, ultimately resulting in a loss in sales and, more importantly, a decline in consumer confidence. It’s estimated that, in 2010, during Toyota’s huge gas pedal recall, the value of their cars dropped by 3% and sales losses totaled between $700 and $800 million. Unlike automoti...

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