As a marketer, data is the lifeblood of much of my work. It provides insight into our users, helps us identify what content is most useful, and creates internal transparency about our communications efforts. My love for data is shared across Rigor, so when our COO posed the question “What are our most useful blogs?” I couldn’t resist digging in deeper.To determine which blogs were the most useful, I looked to key visitor metrics, such as pageviews and time spent on page. Theoretically greater...

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