For many online shoppers, a company’s website is the only contact they have with a company. This experience shapes the user’s perception of a business and its products. For eCommerce companies where profit margins are slim, and competition is rife, website design is a critical factor in whether your visitors convert and you earn a sale. So how do you know if your site is meeting the needs and wants of your customers so that they get what they’re looking for and you finalize a sale? To get a baseline fo...

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