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Is your business undergoing a "digital transformation"? What does that mean to you? The 2016 State of Digital Transformation Report from Altimeter defines digital transformation as: The realignment of or investment in new technology, business models, and processes to drive value for customers and employees and more effectively compete in an ever-changing digital economy. describes it as: The use of cloud, mobile, analytics and other emerging technologies to stimulate business growth....

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Web Performance and Your Customer Experience

Chapman Lever

In today’s digital world, many companies’ websites are their products, and therefore represent most, if not all, of the customer experience. In any business, brand leadership is (or should be) constantly seeking ways to improve the customer experience. In a restaurant, you make the food better, consistently train the wait staff, and reduce wait times as much as possible. In brick and mortar retail, you carry the best selection of goods that your customers demand. If your business resides on the internet, you make sure your website offer...

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