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If there’s any doubt in your mind about the importance of a speedy, well-functioning mobile site for your online business, consider the following: As of June 2016, more people made their purchases online instead of in a brick-and-mortar store. As smartphones and tablets become ubiquitous, more and more eCommerce activity occur on mobile devices. Site performance is strongly correlated with customer satisfaction, which influences things like brand perception, customer loyalty, and ultimately, conversion rates. With that said, wha...

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How to Leverage Caching for Performance

Melanie Crissey

In this post we’re going to talk about HTTP caching. We’ll cover why it’s important to visitors and how to implement it to improve performance and user experiences on sites. Let’s consider a real world example of caching. Wikipedia.org is a popular website that we often reference for helpful information about general definitions or histories of web performance topics. Imagine that a visitor has a topic that they want to read about on Wikipedia.org They type wik...

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