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From improving brand perception to conversion rates, website performance is a critical component of a company’s bottom line. This is why performance should no longer be viewed as just the engineering or development team’s job.Unfortunately, outside of Google Analytics many Marketers and Retailers have little to no insight into their site’s performance or how their content impacts site speed.Traditional performance monitoring platforms are built for technical users. These tools are difficult to impossible for non-technical users t...

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Digital transformation (sometimes referred to as DX) is a term that goes in and out of style, but it’s common definition remains the same:Digital transformation is the application of digital technologies to fundamentally impact all aspects of business and society.What does that mean though?At the most basic level, DX is the shift from analog tools like paper forms, snail mail, and the like to their digital counterparts. However, such small changes aren’t the earth-shattering transformations that people claim are necessary for b...

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One of the main reasons why organizations fail to realize the full potential of their investment in IT teams is misalignment between technical and business objectives. Engineering needs to know explicitly how their work fits in with the business’ broader goals and how they can judge whether what their work has an impact or not. To that end, organizations should identify and track the right key performance indicators (KPIs) that can be leveraged across the entire company. It goes without saying that these KPIs should align with business goals,...

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Within SaaS companies, both DevOps and business teams can benefit from using performance optimization tools. Performance matters - whether you’re managing a marketing website or a web app. In this blog post we’ll:discuss how Optimization fits into workflows for DevOps and business teams, and explore some hypothetical (and slightly hyperbolic) examples of how to use Optimization.Traditionally, engineering teams at software-as-a-service (SaaS) companies have been primarily focused with opt...

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Digitization of IT

Jennifer Carlson

As consumers continue to push for the ability to do more of their business online, modern companies are forced to evolve and adapt their business strategies in order to remain relevant. More often than not, these adaptations are much more than simple shifts in marketing direction and product development. In fact, in addition to replacing old, outdated technologies with cutting-edge options, many companies are completely reworking their operating cultures and procedures; they do...

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