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  GameStop recognized that it needed to avoid outages by protecting website resources from an overload in traffic on Black Friday. The US-based company prepared for the holiday season by leveraging their CDN to selectively deny site access to certain regions while prioritizing key markets during the critical shopping period. Was that strategy a success? In part three of the 2019 Holiday Edition of the #WebPerf Spotlight Series, Rigor CTO Billy Hoffman uses the data from monitoring the GameStop website to review the company’s ho...

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  During Black Friday weekend 2019, fast-fashion retailer Forever 21’s website had an outage that left users seeing a generic error message when they tried to shop the company’s doorbuster deals. As the site recovered from the outage, its performance took a hit, requiring extra time to recover. By taking advantage of its Edge server and CDN to handle geo-redirection, the company was able to quickly offload some of the incoming traffic while it managed the situation. In part two of the 2019 Holiday Edition of the #WebPerf Spotli...

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    New York & Company quickly caught and resolved a site outage during the 2019 kick-off to the holiday shopping season (Black Friday through Cyber Monday). The bigger issue was how long it took the ecommerce site to fully recover for shoppers eager to get deals on the brand’s clothing and accessories. In part one of the 2019 Holiday Edition of the #WebPerf Spotlight Series, Rigor CTO Billy Hoffman uses data from the Rigor monitoring and optimization platform to uncover how this retail business mitigated the pr...

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You've heard it before: it's never too early to prepare for worst-case scenarios on Black Friday and Cyber Monday (or other high-load days) so that you can avoid or mitigate critical issues and site failures. And it's an inescapable truth that if you don't have holiday readiness plans in place well in advance, you may have just enough time to discover why your site is lagging or crashing but not enough time to address issues, improve the user experience, and avoid as many problems as possible that are within your control. What you may be ove...

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Holiday Shopping Week: Performance Review

Melanie Crissey

Holiday shopping week is game time for web performance teams at eCommerce companies. While the holiday shopping season seems to start earlier and end later each year, we still see concentrated web traffic during big promotions throughout the week of Thanksgiving and into the beginning of December. It’s critical that sites perform well under load and in conjunction with high cost advertising and promotions. This year Rigor ran proactive monitoring tests to watch the uptime and availability of...

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Today is the first day of December. Holiday shopping is in full swing. Black Friday, the most highly anticipated shopping day of the year, is behind us. This year, one of the trends receiving a lot of attention is the lengthening of Black Friday deals and the ever-creeping holiday shopping season. In the 1950’s, Black Friday began as a shopping phenomena. Large numbers of tourists heading into cities ahead of Saturday football games would squeeze their holiday shopping on the same trip. Some cities...

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Optimize Your Holiday Image Inventory

Chapman Lever

Over the years various researchers and organizations have released tons of stats and case studies that correlate site latency with diminished revenue. The question no longer is "does performance matter?" Instead, the question is has become "how do I make my website faster?" I have written a few blogs detailing technologies and techniques that retailers can use to improve the performance of their websites and web applications. Today, I want to address a very specific problem that will solve, or at least drastically improve, poor performan...

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