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The Future of APIs

Victoria Williams

Application Programming Interfaces, known colloquially as APIs, are simply mechanisms that enable communication between two or more pieces of software. More specifically, they are a collection of rules that govern who may access the information it holds, as well as what information that person may access (if any). Up until recently, the only way that software developers interacted with APIs was via commands issued to the API. However, as with everything else in the technology field, APIs are evolving, and not only will we see developers inte...

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Why API Performance Matters

Victoria Williams

When an API fails and disrupts the performance or user experience on your site this failure reflects on your company. End users and customers likely won’t recognize that a third-party could be at fault. And depending on how critical that API is to a transaction process, this failure could impact your bottom line right away.For example, if a key component of the checkout process on your website is a location-based search and you rely on a third-party API to provide the search by location, when that API doesn’t work correctly then your potent...

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3 Things Your eCommerce Site Needs Now

Stephen Krauska

November holidays tend to get lost and looked over. Brick-and-mortars roll out Christmas decorations while they're selling half-priced Halloween candy just three aisles over. Meanwhile, online retailers are finishing preparations for Black Friday, Cyber Monday, and Green Monday. The key to being successful this holiday (and all days) is to deliver a great user experience. Great UX is about much more than a pretty website with thoroughly A/B-tested buttons. From shipping speed to site speed, your user’s experience with your eCommerce site i...

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