Sign up to receive the latest blog posts via email

Whether your ecommerce business is 100% online or you supplement with bricks and mortar, your website is a critical revenue driver. When your website isn't performing optimally, you risk not only your revenue but also your reputation as a trusted resource. It's a given that you're monitoring your site so it's up and running and that you're swiftly addressing issues when they arise. Additionally, teams are measuring and tracking key business metrics - conversion rates, cart abandonment rates, customer lifetime value, revenue by traffic source...

Read More

Redirection occurs any time your user attempts to load a page with a given URL but is instead sent to a site that uses a slightly different address. There are many reasons why you might consider redirection: The original site has moved, and you want to send the user to the most current location You want to track clicks and log pages that refer users to your site/sites You want to reserve multiple domains You want to secure the information you are sending and receiving by switching from HTTP to HTTPs However, there may be case...

Read More

What sort of things come to mind when thinking about building websites? If you were asked this question 20 years ago, your answer would have been substantially different from what you'd likely say today. Back then, you might have talked about the separation of stylistic components (CSS) from HTML or even the release of Javascript. Today, you're more likely to reference website building tools, dynamic pages, Single Page Apps, Shadow DOM, or even Web Components. While it's necessary to look back at the history of the web and see how far we've com...

Read More

“The Best in Performance” video series from Rigor gives you the chance to listen in on conversations with web performance industry experts, thought leaders, and technologists as they discuss current trends, challenges, and lessons that impact the APM and performance space today. Why spend time traveling to seminars when you can learn from industry experts and peers from your own device at any hour of the day? You’ll be armed with information from industry experts and peers that you can use to start conversations and make an impact in...

Read More

It’s true that what might be considered the “most important” or “best” web performance metrics can vary by industry. For example, a media organization may be interested in tracking Time to Interactive because its site relies on third-party advertising for revenue, while an ecommerce business might want to dig deeper into First Meaningful Paint so it can ensure that customers can quickly take action to purchase an item. But there is some information that is universal for all websites - and everyone has to start somewhere, right?...

Read More

“The Best in Performance” video series from Rigor gives you the chance to eavesdrop on conversations with web performance industry experts, thought leaders, and technologists. Listen in as they talk about current trends, challenges, and lessons that impact the APM and performance space today. You’ll be armed with information you can use in your own organization, and you’ll impress everyone with your insider knowledge! Check out our recap of episode two with Alla Gringaus, then view full episodes in the series and subscribe to be...

Read More

With so many different metrics available to measure dozens of different aspects of a web page, it can be a struggle to know how best to quantify that page’s overall web performance. In this post, we discuss why there are so many metrics, explore what is "the best" metric, and discuss how you can use the Google Lighthouse Score to better your own performance. In the early days of performance monitoring, there were far fewer metrics than we have today. As our understanding of web performance ma...

Read More