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Palm Springs, CA is the place to be next week for eCommerce professionals with the annual eTail West Conference taking place Feb. 26 – Mar. 1. This event will feature tracks on mobile, innovation, and UX development, so attendees will certainly leave with many ideas for how they can improve their website. These focus areas are integrally linked with website performance, so it’s essential that brands also work to improve their digital experience.

Our team is packing our bags and preparing for an exciting week, and we’d love to meet you and your team onsite! Here’s why you should make time for Team Rigor.

Five reasons you should meet with Team Rigor at eTail West

1. Your conversion rates are lagging, but you don’t know why.

As a retailer, you know that conversion rates are the lifeblood of your business. But, have you considered that slow page load times or web performance issues might be the culprit behind low conversion rates, high bounce rates, and shopping cart abandonment? One of our customers saw an 11% increase in their conversion rate after reducing their page load time by 5 seconds.

2. You know you have a lot of third parties, but you don’t know how they are impacting your site.

As a marketer myself, I can confidently say that marketers love third parties. From retargeting customers to providing visibility into UX, they can be powerful tools. But, as a web performance professional, I also know that they can majorly impact site speed. One of the ways we helped that retailer achieve an increase in their conversion rate was by helping them get their third parties in check.

3. Google’s SpeedUpdate has you nervous about your mobile page speed.

Take a look at how many of your users are mobile versus desktop. I’d venture a guess that you are seeing your mobile user base grow. This is one reason why Google will begin ranking websites based on their mobile page speed. Running performance tests on desktop versions of your website won’t give you insight into how your mobile site is performing. You need network throttling for that.

4. You know that your website performance is lagging but you don’t know where to start.

Performance can be overwhelming, especially if it’s not your full-time job. Fortunately, not only does Rigor have an easy-to-use interface, but it can also help you

5. Know about outages before you hear about them on Twitter.

Have you ever been on the receiving end of one of these types of tweets?


One of the benefits of continuous monitoring can help your team get ahead of outages, so you can address the problem head-on, rather than hearing about issues from your potential customers. Even better, with Rigor you can test for performance issues before they are live in production.


Your digital user experience is an important component of your brand. Make sure that improving your website’s performance is one of the priorities you take home from eTail West. Book your meeting with Rigor today!

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