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When, How, and What to Monitor

Victoria Williams

In a previous post, we examined the importance of monitoring and improving site performance from an end-user perspective, and what can happen when the user experience is neglected. Now, let’s switch into action mode to answer the when, how, and what of performance monitoring. When to Monitor: Analyzing the Risks In an ideal world, software developers would spend their limited time designing and implementing new features and functionality. But in the messy real world of application development, much of their time is taken up resolving def...

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What type of monitoring is best for you?

Victoria Williams

Gone are the days of colossal self-contained, stand-alone applications and singular business processes. Whereas once developers had to spend days and weeks writing functionality into an application, now they can quickly integrate functionality using a host of APIs (application programming interfaces) and microservices that enable them to create systems that are more flexible, modular, and easier to maintain. Let’s not forget about the Internet of Things (IoT), where the end user might even be your refrigerator or your car. According to St...

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Flipping Convention on Its Head

Victoria Williams

Let’s talk numbers: Did you know that the revenue impact from a 10% improvement in a company’s customer experience score can translate into more than $1 Billion? Here’s another surprising fact: By 2020, customer experience will overtake price and product as the key brand differentiator. What’s the main takeaway here? Gone are the days of winning business solely on price or name recognition. Users want it all, and they want it delivered fast. User experience is becoming a main driver of business and as such companies can no longer aff...

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Sites like Expedia and Priceline (which are typically members of the OpenTravel Appliance and sometimes referred to as OTAs) are popular with consumers seeking budget-friendly travel arrangements. However, if you’re a hospitality and travel company, you’re probably best off getting customers to make reservations using your own website as often as possible. This post will cover some tips on how you can provide a great website experience to your customers so they choose your site over OTAs or competitors. Why It’s Important for Cu...

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What is Continuous Performance Management?

Victoria Williams

The worst time to learn that a business-critical performance metric depreciated is once a release is in production. Poor site performance can lead to losses in conversion rates and sends frustrated users running right to your competitors. The earlier you can detect a problem, the easier it is to resolve. Defining “Continuous” In today’s world, the ability to build fast apps or experiences is no longer a competitive advantage – it’s an expectation. Now the advantage is to build fast experiences faster than everyone else. In this in...

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Building Faster Experiences with Continuous Performance

Victoria Williams

Building fast apps and experiences aren't the exception anymore, it's the rule. Integrating continuous performance into your processes allows you to build those fast experiences faster and can provide a competitive advantage. As the industry establishes a more fast-paced environment, it's vital for your team to adjust its operations to save time and money. With continuous development and deployment, developers have greater control and visibility into defects, enabling them to remediate any potential issues before launch. To learn how to dev...

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A/B Critical: Executing Tests to Get Results

Victoria Williams

There’s a reason why your website exists: you want your visitors to purchase the products they see. But, how do you build a site that encourages and incentivizes your users to do this? How do you determine what on your site is working and what isn’t? The way to answer these questions? A/B testing. The goal of A/B testing is to offer you insight on your customers and what they want from your online experience. Not all of your tests will yield insight, and not all of the winning site features you’ve implemented will help when combined,...

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