×

Get the latest blog posts in your email

As web perfectionists, we have heard every excuse in the book for why teams cannot make web performance a priority.Whether it be time, money, or technical know how, every day we talk to eCommerce and Retail teams who explain why they aren’t monitoring their site’s performance. But with online sales continuing to skyrocket, the truth is this: if your business generates revenue online, there is simply no excuse for ignoring or putting off performance!Since our team is preparing for eTail West, there is no better time to address some...

Read More

How Rigor Shows Our Customers the Love

Hanna Woodburn

Valentine’s Day is right around the corner, and while we appreciate any opportunity to consume chocolate, what we really love is our customers! They are the lifeblood of our business and the reason for our success. While flowers and gifts are nice once a year, we know that strong relationships are built through mutual trust on an ongoing basis. This is why we have centered our business around our customers.Here are four ways we show our customers that they matter to us on a regular basis.At...

Read More

How to Get Ready for Google’s Speed Update

Hanna Woodburn

Google recently announced the launch of their Speed Update. This change to how Google ranks websites for searches will now take mobile page speed into account in its ranking algorithm. This announcement is part of a Google’s ongoing efforts to incentivize good web performance. It makes sense, because, as we’ve said in the past, good website performance has implications on user experience.Mobile usage overall is on the rise, so it’s no surprise the same is true for search. Nearly 60% of search queries are made on mobile devices.W...

Read More

Change is a constant for digital publishers. From Facebook reworking their News Feed (again) to show fewer posts from publishers to Google’s Speed Update including mobile load time in search rankings, the digital publishing industry has a lot to grapple with these days. Publishers don’t just need to worry about fake news, but also digital transformation and fierce competition for readers.As I think about the multitude of changes facing the publishing industry, there’s a common thread that we should not lose sight of: the importance...

Read More

From improving brand perception to conversion rates, website performance is a critical component of a company’s bottom line. This is why performance should no longer be viewed as just the engineering or development team’s job.Unfortunately, outside of Google Analytics many Marketers and Retailers have little to no insight into their site’s performance or how their content impacts site speed.Traditional performance monitoring platforms are built for technical users. These tools are difficult to impossible for non-technical users t...

Read More

Why Web Performance Matters for Marketers

Stephanie Elsesser

Around this time each year, a number of online retailers and marketers are impacted by high profile outages and website glitches. So, if you think that the performance of your website is just something for the tech team to worry about, let this serve as your reminder to think again.Slow website performance increasingly impacts companies’ ability to translate their marketing budget into qualified leads and online sales.Fortunately, marketing managers and directors are increasingly tech-savvy. Even those who have non-technical backgroun...

Read More

How To Analyze Your Cyber Week WebPerf

Hanna Woodburn

With Thanksgiving solidly in the rearview mirror, the holiday shopping season is officially in full swing. This is prime time for bargain hunters who are looking for deals on the hottest trends, which means that it is also an important time to ensure you are delivering good user experiences.According to the National Retail Federation, between Thanksgiving and Cyber Monday, 174 million Americans shopped in stores and online. TechCrunch reported that consumers spent $6.59 billion online during Cyber Monday. For some companies, such...

Read More