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At Rigor we help our customers deliver performance wins, quantify those successes, and correlate the impact to the business metrics they care about the most. For example, we help customers deliver performance improvements that lead to not just faster load times, but also improved conversions and increased revenue.One of our customers, a U.S.-based enterprise eCommerce company, let’s call them “DJS”, was struggling to meet their performance goals and KPIs ahead of the busy holiday season. They turned to Rigor’s Faster-as-a-Service te...

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I recently was asked the following question by an online retailer: “Why should I invest in monitoring the user experience when I already have monitoring for our database, infrastructure, app server, and network?”In my head I am thinking, “How have you allocated so many resources to monitoring your tech stack, but not your actual customer experience??”Instead of asking that question, I asked them this: “Are you a network or hosting provider? Or are you an eCommerce retailer?” They quickly understood my point.The above in...

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Five Reasons to Meet Rigor at eTail West

Hanna Woodburn

Palm Springs, CA is the place to be next week for eCommerce professionals with the annual eTail West Conference taking place Feb. 26 - Mar. 1. This event will feature tracks on mobile, innovation, and UX development, so attendees will certainly leave with many ideas for how they can improve their website. These focus areas are integrally linked with website performance, so it’s essential that brands also work to improve their digital experience.Our team is packing our bags and preparing for an exciting week, and we’d love to meet you a...

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As web perfectionists, we have heard every excuse in the book for why teams cannot make web performance a priority.Whether it be time, money, or technical know how, every day we talk to eCommerce and Retail teams who explain why they aren’t monitoring their site’s performance. But with online sales continuing to skyrocket, the truth is this: if your business generates revenue online, there is simply no excuse for ignoring or putting off performance!Since our team is preparing for eTail West, there is no better time to address some...

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How Rigor Shows Our Customers the Love

Hanna Woodburn

Valentine’s Day is right around the corner, and while we appreciate any opportunity to consume chocolate, what we really love is our customers! They are the lifeblood of our business and the reason for our success. While flowers and gifts are nice once a year, we know that strong relationships are built through mutual trust on an ongoing basis. This is why we have centered our business around our customers.Here are four ways we show our customers that they matter to us on a regular basis.At...

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How to Get Ready for Google’s Speed Update

Hanna Woodburn

Google recently announced the launch of their Speed Update. This change to how Google ranks websites for searches will now take mobile page speed into account in its ranking algorithm. This announcement is part of a Google’s ongoing efforts to incentivize good web performance. It makes sense, because, as we’ve said in the past, good website performance has implications on user experience.Mobile usage overall is on the rise, so it’s no surprise the same is true for search. Nearly 60% of search queries are made on mobile devices.W...

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Change is a constant for digital publishers. From Facebook reworking their News Feed (again) to show fewer posts from publishers to Google’s Speed Update including mobile load time in search rankings, the digital publishing industry has a lot to grapple with these days. Publishers don’t just need to worry about fake news, but also digital transformation and fierce competition for readers.As I think about the multitude of changes facing the publishing industry, there’s a common thread that we should not lose sight of: the importance...

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