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For many online shoppers, a company’s website is the only contact they have with a company. This experience shapes the user’s perception of a business and its products. For eCommerce companies where profit margins are slim, and competition is rife, website design is a critical factor in whether your visitors convert and you earn a sale. So how do you know if your site is meeting the needs and wants of your customers so that they get what they’re looking for and you finalize a sale? To get a baseline fo...

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The Future of APIs

Victoria Williams

Application Programming Interfaces, known colloquially as APIs, are simply mechanisms that enable communication between two or more pieces of software. More specifically, they are a collection of rules that govern who may access the information it holds, as well as what information that person may access (if any). Up until recently, the only way that software developers interacted with APIs was via commands issued to the API. However, as with everything else in the technology field, APIs are evolving, and not only will we see developers inte...

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Why API Performance Matters

Victoria Williams

When an API fails and disrupts the performance or user experience on your site this failure reflects on your company. End users and customers likely won’t recognize that a third-party could be at fault. And depending on how critical that API is to a transaction process, this failure could impact your bottom line right away.For example, if a key component of the checkout process on your website is a location-based search and you rely on a third-party API to provide the search by location, when that API doesn’t work correctly then your potent...

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Memorial Day is both somber and celebratory. Dedicated to remembering those who have fallen while serving in the United States military, Memorial Day also marks the unofficial kickoff of summer. One of the highlights of this three-day weekend is the sales, especially on seasonal items, such as barbecue grills, outdoor furniture, and other summertime mainstays. Regardless of what you’re selling, Memorial Day weekend has the potential to be a busy day for online sales, so here are some tips and tricks to ensure that your site performs well d...

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You have have an online business you likely have spent time curating a great selection of products, invested in building a website, and using marketing platforms to get word out that you're open for business. However, you're not done. Your final goal is to get your visitors to complete their purchases, but there are many opportunities for you to miss out on the sale. For instance, many shoppers don't even make it past the first step of checkout, and for each additional step after the user begins the checkout process, you lose more and more...

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What’s to Come in Digital Retail

Victoria Williams

As with everything else in the technology sector, digital retail and eCommerce has been changing at the speed of light. 2017 promises to be no different, and as we look forward to the final two fiscal quarters of the year, here’s what we think we be major players in the world of online shopping. Virtual reality (VR) devices are getting more powerful, cheaper, and into the hands of more and more people. Digital retailers are increasingly tapping into this pool of users, encouraging multi-sensory en...

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First impressions matter, both for in-store and online shopping experiences. Because of this, you need to design your site to be aesthetically pleasing and to make a positive impact from the get-go, otherwise you’ll lose a large portion of your customers before they even start browsing your product pages. However, if you don’t also have an intuitive, easy-to-use layout, you’ll quickly lose your remaining customers. This post will cover several areas where these improvements can lead to big wins for your business. In an increasingly co...

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