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What’s to Come in Digital Retail

Victoria Williams

As with everything else in the technology sector, digital retail and eCommerce has been changing at the speed of light. 2017 promises to be no different, and as we look forward to the final two fiscal quarters of the year, here’s what we think we be major players in the world of online shopping. Virtual Reality → Virtual Retail Virtual reality (VR) devices are getting more powerful, cheaper, and into the hands of more and more people. Digital retailers are increasingly tapping into this pool of users, encouraging multi-sensory engagement...

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First impressions matter, both for in-store and online shopping experiences. Because of this, you need to design your site to be aesthetically pleasing and to make a positive impact from the get-go, otherwise you’ll lose a large portion of your customers before they even start browsing your product pages. However, if you don’t also have an intuitive, easy-to-use layout, you’ll quickly lose your remaining customers. This post will cover several areas where these improvements can lead to big wins for your business. In an increasingly co...

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If there’s any doubt in your mind about the importance of a speedy, well-functioning mobile site for your online business, consider the following: As of June 2016, more people made their purchases online instead of in a brick-and-mortar store. As smartphones and tablets become ubiquitous, more and more eCommerce activity occur on mobile devices. Site performance is strongly correlated with customer satisfaction, which influences things like brand perception, customer loyalty, and ultimately, conversion rates. With that said, wha...

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More and more businesses are joining the eCommerce arena as consumers increasingly take their shopping online. Steadily growing competition in the marketplace means that conversions are more important than ever. However, for you to know what you need to do to convert and win the customers you want, you need information on your customer’s digital experience. This is knowledge you can easily gain via monitoring and acted on with optimization techniques. Here’s why you need both to maximize your business’ bottom line. Today’s Digital Mark...

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Why You Need to Embrace Digital Transformation

Victoria Williams

Digital transformation (sometimes referred to as DX) is a term that goes in and out of style, but it’s common definition remains the same: Digital transformation is the application of digital technologies to fundamentally impact all aspects of business and society. What does that mean though? At the most basic level, DX is the shift from analog tools like paper forms, snail mail, and the like to their digital counterparts. However, such small changes aren’t the earth-shattering transformations that people claim are necessary for b...

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Have you ever scrolled through your social media feed and, through the magic of big data, been shown the perfect ad at the perfect time only to be sent to a website that chugs or fails to load? It’s just the nature of the industry that we’ve all had to face the incredibly frustrating experience of slow performing sites. And whether its bloated ads or videos that don’t load, the likelihood we stay around to wait for the content is pretty slim. We the consumer demand a user-friendly experience, and our loyalties are fickle – we pledge all...

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Optimization. It’s been a hot topic among developers for a while and now it’s making its way onto agendas in the boardroom as key stakeholders begin to realize the relationship between performance and their company’s bottom line. But what exactly is optimization and why should companies care about maximizing it? What is Optimization? The Answer Might Surprise You. Depending on who you ask, you’ll get different definitions of “web optimization,” but most of them will probably focus on search engine optimization. Search engine optim...

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