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8 Essential Items Your E-Commerce Site Should Have

Stephanie Elsesser

Generally speaking, eCommerce websites engage customers and they are ready to battle for each and every one of them. These days, you can’t really say that online shopping is a niche market, aimed at a small audience anymore. I’m not going to discuss the advantages of online stores, we all already know that the system is efficacious. What I do want to talk about now are the home page designs and layouts that could really allow your online business to thrive. Surely, there are no universal features or design options which guarantee...

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Optimize Your Checkout Process

Stephanie Elsesser

Shopping online can be an easy and enjoyable experience. You do not have to leave your couch and you can readily compare and read about all of the competing products in order to select the best product for your need. But it also could be a little frustrating if the process is not designed correctly. Poking around for the checkout link, having to fill out forms to register, and then being alerted that the product is out of stock is going to ruin your customer's good mood. To avoid this, spend some time fine tuning your checkout process and im...

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How to Drive Conversion Rates

Stephanie Elsesser

This is a reminder to stop and look at what is going on in your business. Measuring success, planning and re-evaluating are things that businesses should do habitually. Consider these steps to help propel your business into the right direction. Spend some time building your strategy, your long-term goals, and how you plan to measure success. Find out which parts of your business are underperforming and why. Do not make assumptions. Understand the thought process of your visitors. Put yourself in their sh...

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When monitoring your website with Real Browser Checks, the Rigor platform will monitor your website in a real browser to provide you with visibility into the end users' experience. We do this so we can see how the complete page loads in the users' browsers -- including loading all third party files (analytics, social widgets, CDNs, data feeds, and ad networks). Since we are downloading all of the page content on each monitoring interval, you will want to exclude the traffic generated by the Rigor monitoring stations from your Analytics to...

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How to Create a Website Load Test Plan

Craig Hyde

For high trafficked websites, one of the most important steps in the quality assurance process is to see if the new website is ready for peak traffic via a load test (also referred to as a performance test). The goal of the load test is to either a) validate that your website is capable of handling the requests of high volumes of users or b) identify the breakpoints and bottlenecks where the current infrastructure will fail. Considering the the results of your load test can determine whether your website will make it or break it during the t...

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Google Webmaster Tools is a web service that allows webmasters to view the status of their sites as seen by Google and the Googlebot crawlers. In addition to indexing your site structure and content, the Googlebot crawlers also record data on performance and availability, which Google uses when calculating page rank. While static errors like broken links can be identified easily, intermittent crawl errors can be much more difficult to address. The small sample size of crawls on your site and their sporadic nature can make it impossible to un...

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