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Best Ways to Reduce Server Response Times

Victoria Williams

Server bottlenecks aren’t typically the cause of slow load times, but this doesn’t mean that your server response times have no impact. In fact, server load times can impede performance. This is why we recommend that you devote time to optimizing this area. How are you defining server response times? In short, server response time (SRT) is the amount of time it takes for the web browser to receive a response. The clock begins as soon as the web browser makes the request. According to Google’s PageSpeed Insights, your server respon...

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A/B Critical: Executing Tests to Get Results

Victoria Williams

There’s a reason why your website exists: you want your visitors to purchase the products they see. But, how do you build a site that encourages and incentivizes your users to do this? How do you determine what on your site is working and what isn’t? The way to answer these questions? A/B testing. The goal of A/B testing is to offer you insight on your customers and what they want from your online experience. Not all of your tests will yield insight, and not all of the winning site features you’ve implemented will help when combined,...

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Defining the Problem What is DevOps? Ask five different people for a definition of DevOps and you’ll likely get five different answers. You might hear a description of processes and workflows. Maybe you'd get an explanation of job titles ranging from software developers to other IT professionals. As is evident from the wide range of answers, there is no industry-standard definition or definitive step-by-step “how-to guide” for DevOps. Just like every company is different, every DevOps system is different. Each organization will likely ha...

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An In-Depth Guide to Google’s PageSpeed Insights

Victoria Williams

When developing or managing a website, it’s important to know how your website is performing on both desktop and mobile devices. Your site’s performance can determine your search engine ranking and can provide insights on user experience. To get a baseline on how your site is performing, Google provides a basic and easy-to-use tool that tests your website for free. Google’s PageSpeed Insights allows you to test your website’s performance on both desktop and mobile, then provides a brief analysis of your results. Although PageSpeed Insi...

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3 Things Your eCommerce Site Needs Now

Stephen Krauska

November holidays tend to get lost and looked over. Brick-and-mortars roll out Christmas decorations while they're selling half-priced Halloween candy just three aisles over. Meanwhile, online retailers are finishing preparations for Black Friday, Cyber Monday, and Green Monday. The key to being successful this holiday (and all days) is to deliver a great user experience. Great UX is about much more than a pretty website with thoroughly A/B-tested buttons. From shipping speed to site speed, your user’s experience with your eCommerce site is...

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Why Web Performance Matters in Media

Victoria Williams

If your site produces content to generate revenue via advertising dollars, your site’s performance is of the utmost importance. Because your income is based on user impressions and click-throughs, keeping users on your site and keeping your site’s bounce rate low directly results in increased revenue. Whether you are a news producer like the New York Times and the Wall Street Journal, or a specialized content distributer like Food.com, you’re probably balancing the need to include the latest and greatest technologies while minimizing the...

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Web Perfectionist 101: Caching Strategies for API Calls

Victoria Williams

As Billy continues from part one of the caching API series, learn various strategies on how to implement caching for API calls. https://rigor-2.wistia.com/medias/3vqydwwmwv Rigor tests your site for more than 300 performance issues. Discover how your site is performing and view suggestions on how to improve site speed by signing up for a free trial....

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