As a marketer, data is the lifeblood of much of my work. It provides insight into our users, helps us identify what content is most useful, and creates internal transparency about our communications efforts. My love for data is shared across Rigor, so when our COO posed the question “What
Web designers and developers are always looking for ways to speed up their page load times. Yahoo has an excellent article written on the best practices for speeding up your page. How do you know if implementing one of their suggested practices will actually increase the performance of your page?
A/B Testing A/B split testing is a method of comparing a variety of single-variable test samples to determine which changes will improve response rates. A/B testing is used heavily in web marketing to optimize page design by seeing which design combinations work, and which ones don’t. Using this testing technique,