Web Performance

2019 Black Friday Performance Analysis – GameStop

GameStop recognized that it needed to avoid outages by protecting website resources from an overload in traffic on Black Friday. The US-based company prepared for the holiday season by leveraging their CDN to selectively deny site access to certain regions while prioritizing key markets during the critical shopping period. Was

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Web Performance

2019 Black Friday Performance Analysis – Forever 21

During Black Friday weekend 2019, fast-fashion retailer Forever 21’s website had an outage that left users seeing a generic error message when they tried to shop the company’s doorbuster deals. As the site recovered from the outage, its performance took a hit, requiring extra time to recover. By taking advantage

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How To Guides

How to Read a Waterfall Chart

Whether you’re already familiar with waterfall charts or they’re new to you, you may be looking for some help with interpreting their lines, numbers, and colors. This article will give you an overview of six columns you are likely to see on a waterfall chart and share tips for using

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How To Guides

How to Minify HTML

Minifying your HTML can improve your PageSpeed Score, decrease your page’s render and load times, and reduce your overall page size. By reducing the size of the HTML files used to build your webpage, you can speed up your site’s page load times and make the download less expensive (in

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Tips & Tricks

How To Avoid Landing Page Redirects

Redirection occurs any time your user attempts to load a page with a given URL but is instead sent to a site that uses a slightly different address. There are many reasons why you might consider redirection: The original site has moved, and you want to send the user to

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Metrics & ROI

The “Best” Performance Metrics? Start with These Six

It’s true that what might be considered the “most important” or “best” web performance metrics can vary by industry. For example, a media organization may be interested in tracking Time to Interactive because its site relies on third-party advertising for revenue, while an ecommerce business might want to dig deeper

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