Palm Springs, CA is the place to be next week for eCommerce professionals with the annual eTail West Conference taking place Feb. 26 – Mar. 1. This event will feature tracks on mobile, innovation, and UX development, so attendees will certainly leave with many ideas for how they can improve their website. These focus areas are integrally linked with website performance, so it’s essential that brands also work to improve their digital experience.

Our team is packing our bags and preparing for an exciting week, and we’d love to meet you and your team onsite! Here’s why you should make time for Team Rigor.

Five reasons you should meet with Team Rigor at eTail West

1. Your conversion rates are lagging, but you don’t know why.

As a retailer, you know that conversion rates are the lifeblood of your business. But, have you considered that slow page load times or web performance issues might be the culprit behind low conversion rates, high bounce rates, and shopping cart abandonment? One of our customers saw an 11% increase in their conversion rate after reducing their page load time by 5 seconds.

2. You know you have a lot of third parties, but you don’t know how they are impacting your site.

As a marketer myself, I can confidently say that marketers love third parties. From retargeting customers to providing visibility into UX, they can be powerful tools. But, as a web performance professional, I also know that they can majorly impact site speed. One of the ways we helped that retailer achieve an increase in their conversion rate was by helping them get their third parties in check.

3. Google’s SpeedUpdate has you nervous about your mobile page speed.

Take a look at how many of your users are mobile versus desktop. I’d venture a guess that you are seeing your mobile user base grow. This is one reason why Google will begin ranking websites based on their mobile page speed. Running performance tests on desktop versions of your website won’t give you insight into how your mobile site is performing. You need network throttling for that.

4. You know that your website performance is lagging but you don’t know where to start.

Performance can be overwhelming, especially if it’s not your full-time job. Fortunately, not only does Rigor have an easy-to-use interface, but it can also help you

5. Know about outages before you hear about them on Twitter.

Have you ever been on the receiving end of one of these types of tweets?

Tweet

One of the benefits of continuous monitoring can help your team get ahead of outages, so you can address the problem head-on, rather than hearing about issues from your potential customers. Even better, with Rigor you can test for performance issues before they are live in production.

Conclusion

Your digital user experience is an important component of your brand. Make sure that improving your website’s performance is one of the priorities you take home from eTail West. Book your meeting with Rigor today!

Suggested Blog Posts

The Perception Gap for Poor Web Performance

E-commerce revenue continues to grow,as consumers turn away from shopping in brick-and-mortar stores to shopping online.  However, many businesses are not prepared for this growth because they do not fully understand the market and how to invest in...

Read More

Using Browser Trends to Maintain a Better Site

Because of the multifarious nature of web clients today, it’s important to consider the usage statistics when designing, implementing, and managing your site. However, misconceptions often arise when determining what browsers to design...

Read More

Finding Causes of Intermittent Errors from Google Webmaster Tools

Google Webmaster Tools is a web service that allows webmasters to view the status of their sites as seen by Google and the Googlebot crawlers. In addition to indexing your site structure and content, the Googlebot crawlers also record data on perform...

Read More

Optimization Options not Always Optimal

Web designers and developers are always looking for ways to speed up their page load times. Yahoo has an excellent article written on the best practices for speeding up your page. How do you know if implementing one of their suggested practices will...

Read More